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Full-Text Articles in Social and Behavioral Sciences

The Mother’S Gaze And The Model Child: Reading Print Ads For Designer Children’S Clothing, Chris Boulton Oct 2009

The Mother’S Gaze And The Model Child: Reading Print Ads For Designer Children’S Clothing, Chris Boulton

Graduate Students Author Gallery

This audience analysis considers how two groups of mothers, one affluent and mostly white and the other low-income and mostly of color, responded to six print ads for designer children’s clothing. I argue that the gender and maternal affiliations of these women—which coalesce around their common experience of the male gaze and a belief that children’s clothing represents the embodied tastes of the mother—are ultimately overwhelmed by distinct attitudes towards conspicuous consumption, in-group/out-group signals, and even facial expressions. I conclude that, when judging the ads, these mothers engage in a vicarious process referencing their own daily practice of social interaction. …


The Mother’S Gaze And The Model Child: Reading Print Ads For Designer Children’S Clothing, Chris Boulton Oct 2009

The Mother’S Gaze And The Model Child: Reading Print Ads For Designer Children’S Clothing, Chris Boulton

Communication Graduate Student Publication Series

This audience analysis considers how two groups of mothers, one affluent and mostly white and the other low-income and mostly of color, responded to six print ads for designer children’s clothing. I argue that the gender and maternal affiliations of these women—which coalesce around their common experience of the male gaze and a belief that children’s clothing represents the embodied tastes of the mother—are ultimately overwhelmed by distinct attitudes towards conspicuous consumption, in-group/out-group signals, and even facial expressions. I conclude that, when judging the ads, these mothers engage in a vicarious process referencing their own daily practice of social interaction. …


The Association Between Bully Victimization And Risky Behaviors Among Youth, Shane Nives Isaiah Fernando Jan 2009

The Association Between Bully Victimization And Risky Behaviors Among Youth, Shane Nives Isaiah Fernando

Masters Theses 1911 - February 2014

In 2005, the Massachusetts Youth Risk Behavior Survey reported 21.9% of males and 26.1% of females were bullied in schools. Little research has been conducted into showing an association between childhood bully victimization and risky behaviors. In addition, knowledge is limited about the connection between victimization and risky behaviors among different ethnic groups. We propose to assess the association between victimization and risky behaviors, using the Massachusetts Youth Risk Behavior Survey among 3,116 students in grades 9 through 12 in 2007. Data was obtained by self-administered questionnaire, and victimization was considered as a single dichotomous variable. Victimization was assessed as …