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Full-Text Articles in Social and Behavioral Sciences
Adnews Fall 2009, Stacy C. James
Adnews Fall 2009, Stacy C. James
College of Journalism and Mass Communications: Faculty Publications
This is the Fall 2009 edition of the AEJMC's (Association for Education in Journalism and Mass Communication) Advertising Division AdNews newsletter. It features information, articles and images of Ad Division members at the annual summer convention as well as other events throughout the year. The newsletter comes out three times a year.
From Techno-Weenie To Tech-Savvy: The Advertising Teaching Workshop Showcases Uses Of Technology For Everybody, Frauke Hachtmann
From Techno-Weenie To Tech-Savvy: The Advertising Teaching Workshop Showcases Uses Of Technology For Everybody, Frauke Hachtmann
College of Journalism and Mass Communications: Faculty Publications
Sheri Broyles and Jan Slater organized another very successful teaching workshop at this year’s AEJMC Conference in Boston. The theme: Innovations in Teaching Advertising. Every year, this highly anticipated all-day pre-conference event provides members of the advertising division with effective tips for the classroom and this year the focus was on technology. The workshop started with two technology experts, who showed us the possibilities in advertising and marketing that technology provides, and ended with five specific examples of how technology can become a learning tool in the classroom even if you don’t consider yourself a technology expert. Overall, the workshop …
A Few Pointers From Veteran News Editors, Sue Burzynski Bullard
A Few Pointers From Veteran News Editors, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
Copy editors should stick this reminder on their computer screens: Never assume, never be timid. Editing requires an aggressive approach to stories because the copy desk is the last line of defense against factual errors, bad grammar, libel and simply having the newspaper look stupid. Common rookie errors include making assumptions and being too timid, say copy desk chiefs and veteran editors.
Nebraska Has Lots To Offer; No Joke, Sue Burzynski Bullard
Nebraska Has Lots To Offer; No Joke, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
Nebraska is sometimes a lot like Rodney Dangerfield: It gets no respect. It's a bum rap typically applied to the Midwest in general. And there it was from the first day I told family and friends I was moving to Nebraska.
"Why Nebraska," they asked.
The original short answer is to teach at a world-class university. But the longer I live here, the longer the answer gets.
Memorializing A Mountain Man: John G. Neihart, Doane Robinson, And Jedediah Smith, Timothy G. Anderson
Memorializing A Mountain Man: John G. Neihart, Doane Robinson, And Jedediah Smith, Timothy G. Anderson
College of Journalism and Mass Communications: Faculty Publications
In the middle of September 1908, a "sort [of] trampish looking fellow" called on Doane Robinson, secretary of the South Dakota State Historical Society and head of the state's Department of History. The visitor had just spent more than forty days on the Upper Missouri River, making his way in a small boat from Fort Benton, Montana, to Pierre, South Dakota. He had written Robinson a week earlier to warn him that he might not be looking his best. "You will not expect me to appear in evening dress," he told Robinson. "Yesterday I saw a mirror -- it made …
Michigan Must Be Bold To Stop National Jokes, Sue Burzynski Bullard
Michigan Must Be Bold To Stop National Jokes, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
If absence makes the heart grow fonder, it also makes it grow more observant. A Michiganian most of my life, I am proud to be from the Great Lakes state. Now living in Nebmka, I Google Michigan news to keep up. The state's downside is covered in grim depth. It's news, sure. But the sour image is not tempered with much good news. Even more travel stories would suggest more to Michigan than unemployment.
Global Influences, Will Norton
Global Influences, Will Norton
College of Journalism and Mass Communications: Faculty Publications
Greater freedoms in the Balkans may come through knowledge and skills of journalism graduates.
Promoting Consumerism In West Germany During The Cold War: An Agency Perspective, Frauke Hachtmann
Promoting Consumerism In West Germany During The Cold War: An Agency Perspective, Frauke Hachtmann
College of Journalism and Mass Communications: Faculty Publications
This historical study attempts to explore how advertising, from the perspective of the J. Walter Thompson (JWT) Agency, contributed to the development of consumerism in West Germany during the Cold War (roughly the early 1950s until the late 1980s). The article describes how West Germany rebuilt its economy and eventually developed into the largest exporting country in the world. It also illustrates how advertising as an institution contributed to a functioning consumer society and chronicles the agency’s development in the U.S. and expansion to Germany. Finally, it explores the agency’s insights into consumer behavior in West Germany during the Cold …