Social and Behavioral Sciences Commons^™

Personal Characteristics Preceding Pro-Environmental Behaviors That Improve Surface Water Quality, Courtney E. Quinn, Mark E. Burbach

Great Plains Research: A Journal of Natural and Social Sciences

The decisions made by individual farmers to adopt conservation practices that improve surface water quality will be of increasing importance in the 21st century. Currently, models attempting to explain pro-environmental behaviors ignore or minimize the role of individual personality characteristics. In this paper we give an overview of current research regarding how personal characteristics influence the adoption of Best Management Practices (BMPs) and propose an expansion of measured characteristics to include farmers' work motivation, environmental attitude, and moral reasoning toward the environment. Our purpose is to spur an interest in understanding the antecedents to the pro-environmental behavior of farmers that …