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Full-Text Articles in Social and Behavioral Sciences
Benefiting From Customer And Competitor Knowledge: A Market-Based Approach To Organisational Learning, Siu Loon Hoe
Benefiting From Customer And Competitor Knowledge: A Market-Based Approach To Organisational Learning, Siu Loon Hoe
Research Collection School Of Computing and Information Systems
PurposeThe purpose of this paper is to review the organizational learning, market orientation and learning orientation concepts, highlight the importance of market knowledge to organizational learning and recommend ways in adopting a market‐based approach to organizational learning.Design/methodology/approachThe extant organizational learning and market orientation literature was reviewed, and the salient points on how adopting a market‐based approach to organizational learning promotes competitive advantage are discussed.FindingsOrganizational behavior scholars have devoted a lot attention on the factors and conditions affecting organizational learning. The end outcome, of course, is to improve organizational performance. Marketing scholars, on the other, focused on the effect of market …
Perceptions Becoming Reality: Bridging The Market Knowledge Gap, Siu Loon Hoe
Perceptions Becoming Reality: Bridging The Market Knowledge Gap, Siu Loon Hoe
Research Collection School Of Computing and Information Systems
PurposeOrganizations constantly strive to learn about new market trends and ideas to stay ahead of the game. However, with an increased demand of market knowledge, how does the organization motivate employees to constantly acquire and disseminate market knowledge? The purpose of this paper is to highlight the perceived importance of market knowledge in promoting continuous employee acquisition and dissemination of customer and competitor knowledge.Design/methodology/approachThe perceived importance of market knowledge concept is highlighted and discussed.FindingsThe paper offers a view on how management could address the increased demand for market knowledge and how the development and learning team could provide further support …