Social and Behavioral Sciences Commons^™

The Fashioning Of Individual And Group Identities In The Thrifttok Community, Kathryn Andronowitz

Holster Scholar Projects

In the wake of the Covid-19 lockdown, a noticeable surge of videos focused on thrifted clothing appeared on the social media platform TikTok, coinciding with an increase in offline thrift store traffic. Individual contributors to these trends comprise a networked community of popular creators and lifestyle followers of these thrifting videos on TikTok, or “ThriftTok,” based on the commonly-used hashtag of the same name. The ThriftTok community is not monolithic. Its productions encompass a spectrum of videos ranging from flea market explorations and goth-style thrifted fashion, to reselling tips and “thrift with me” videos. Its participants range from indie band …

Consumer Response To Green Brands Vs. Traditional Brands On Digital Platforms: An Analysis Through A Series Of Case Studies, Madison Busick

Honors Scholar Theses

In the age of environmental crisis, consumers are increasingly aware of the environmental impact of their decisions. Accordingly, many companies seek to provide more eco-friendly and sustainable products while building their brand around these values. Consumers also are increasingly using and engaging on social media and other digital platforms. But just how well do these "green" brands do in the digital space? This study aims to compare differences between brands that embody environmentalist values and traditional brands with a variety of case studies across several consumer goods segments including clothing, cosmetics, and technology. The data is collected from a variety …

Make History Accessible: The Case For Youtube, Rohit Kandala

Honors Scholar Theses

Public interest in history is alarmingly low, and this thesis aims to help reverse that trend by recommending the adoption of YouTube as history’s community tool. The majority of this thesis assesses YouTube’s merits as a suitable platform for enthusiasts and professionals alike to share their interests and thereby grow the public’s interest in history. This paper also includes other authors' sentiments on digital history and incorporates it into the argument.

Revision As Resistance: Fanfiction As An Empowering Community For Female And Queer Fans, Diana Koehm

Honors Scholar Theses

This thesis explores how fanfiction is a site of resistance and empowerment for female and queer fans. Fans rework popular cultural texts to represent themselves and reflect their own interests and concerns in the face of significant stigma on the part of fandom and media producers.

Presentation On Countering Stryker's Punch, Michael J. Bennett

UConn Library Presentations

Presentation made at the 2017 Cultural Heritage Imaging Professionals Conference, Stanford University, Palo Alto, CA, on July 11, 2017.

In The Library And Online: Social Media And Civic Discourse, Samantha A. Mairson

Honors Scholar Theses

This thesis analyzes the findings of an interview-based research study of public-serving libraries in the state of Connecticut. Specifically, it examines these institutions’ use of social media to promote civic discourse online and on-site with the purpose of producing guidelines for best practices. This new research emerges from the Social Sciences, Humanities, and Arts research Experience (SHARE) Award project, “Museums, Libraries, and Civic Discourse in Connecticut,” which concluded Spring 2016.

The research develops an understanding of the use of social media by public-serving libraries, presents three models for dissemination of findings to the field, and concludes with key observations and …

Design, Programming, And User-Experience, Kaila G. Manca

Honors Scholar Theses

This thesis is a culmination of my individualized major in Human-Computer Interaction. As such, it showcases my knowledge of design, computer engineering, user-experience research, and puts into practice my background in psychology, com- munications, and neuroscience.

I provided full-service design and development for a web application to be used by the Digital Media and Design Department and their students.This process involved several iterations of user-experience research, testing, concepting, branding and strategy, ideation, and design. It lead to two products.

The first product is full-scale development and optimization of the web appli- cation.The web application adheres to best practices. It was …