Social and Behavioral Sciences Commons^™

The Effects Of Emotion And Message Framing On College Binge Drinking, Monica Broughton

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The purpose of this study was to find an effective way of portraying binge drinking information to college students, hopefully changing their drinking behavior. A 2(Loss vs. Gain frame) X 2(Anger vs. Fearful prime) X 2(Time 1 vs. Time 2 Alcohol Consumption) was used to assess change in participants' alcohol intake. It was hypothesized that the fearful/loss condition as well as the anger/gain condition would be the most effective in decreasing participants' alcohol consumption.