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Social and Behavioral Sciences Commons™
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Articles 1 - 8 of 8
Full-Text Articles in Social and Behavioral Sciences
Self-Presentation Of Male And Female Athletes On Instagram: A Continuation Of Gender Roles Found In Advertisements?, Kelsey Gainor
Self-Presentation Of Male And Female Athletes On Instagram: A Continuation Of Gender Roles Found In Advertisements?, Kelsey Gainor
Honors Projects in Communication
Social media has brought with it a closing of the relational distance between players and fans; athletes have an important decision to make about the way they want to be viewed, not only as athletes, but also in the many other facets of their lives, such as being a parent, friend or role model. By applying the differing gender expectations for males versus females to an athletic context, this research study aims to gain a better understanding of how these gender expectations for male versus female professional athletes are exhibited through self-presentation on social media, specifically Instagram. The athletes’ own …
Challenging The Stereotype – Greek Life In The Media, Briana Trifiro
Challenging The Stereotype – Greek Life In The Media, Briana Trifiro
Honors Projects in Communication
Stereotypes are an undeniable aspect of today’s society. As demonstrated through a variety of mass communication theories, stereotypes are often formed as a result of exposure to mass media images. This concept is especially important today, as media messages permeate daily life in a variety of ways. From the news, to social media, to movies and television – media messaging is everywhere and impacts people on a daily basis. The purpose of this study is to produce a documentary video which demonstrates how negative media portrayals of Greek life lead to the formulation of stereotypes about college students affiliated with …
Miss Olympic Athlete? A Content Analysis Of Nbc’S Primetime Interviews During The 2016 Summer Olympic Games, Caroline Butts
Miss Olympic Athlete? A Content Analysis Of Nbc’S Primetime Interviews During The 2016 Summer Olympic Games, Caroline Butts
Honors Projects in Communication
The 2016 Summer Olympic Games in Rio de Janeiro has further exposed the difference in sports reporting between sexes. Creating social media controversy, viewers called out the sexist commentary directed towards women athletes emphasizing their relationship status, how many children they have, and male athlete accomplishments over the female’s athletic ability. This content analysis will dive deeper into NBC’s prime-time coverage of the twenty-third Olympiad, examining the sport and non-sport questions brought up during interviews with the male and female athletes. With reporters possessing more control over what is discussed on-air, when compared to live commentators, the goal of this …
A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker
A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker
Honors Projects in Communication
No abstract provided.
Social Media Influence: Metrics Matter, Juliana Houldcroft
Social Media Influence: Metrics Matter, Juliana Houldcroft
Honors Projects in Marketing
It is imperative for companies to engage in social media marketing as consumers are often dependent on online information and electronic word-of-mouth. Past literature claims that consumers evaluate the influence of communications differently on social media than they would in a traditional environment because of the nature of the internet. This study aims to analyze user’s perceptions of social media marketing influence and determines if user’s perception of influence changes based on the number of social media metrics (likes, comments, and shares) that accompany a Facebook post. The study also investigates if perceptions of influence vary depending on a user’s …
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Honors Projects in Marketing
The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content. This study builds upon several theoretical models concerning program-induced moods in relation to viewer’s judgment to commercial advertisements. Findings from two studies suggest that program-induced mood systematically influences attitude toward the inserted ad with (vs. without) a five-second countdown: for the negative-affect program, attitude toward the ad was more positive when the ad was preceded by the countdown than when the ad was not preceded by the countdown. However, for the positive-affect program, attitude toward the …
When Video Meets Health: Vaccine Awareness For Millennials, Alexandra Dickie
When Video Meets Health: Vaccine Awareness For Millennials, Alexandra Dickie
Honors Projects in Communication
The unique intersection of communication/video and science/health will be demonstrated through this honors project. The goal of the vaccine video is to inform Millennials about how vaccines work and the significance of vaccines to the community. The storyboard for a video was especially designed to communicate this information to those not in the science field, as well as those who are vaccine hesitant. The extensive process of information gathering required for the pre-production of the vaccine video will be discussed in depth – including the secondary research from the literature and the results from the formative survey and focus group …
A Bottom-Up Approach To Effectively Implementing A Good Samaritan Policy At Bryant University, Jessica Fleet
A Bottom-Up Approach To Effectively Implementing A Good Samaritan Policy At Bryant University, Jessica Fleet
Honors Projects in History and Social Sciences
The rising numbers of substance consumption on college campuses are becoming a public concern for higher educational institutions across the United States. The thesis studies the relationship between state laws and private higher education institution laws in regards to substance abuse. Examining state laws and private universities Medical Amnesty and Good Samaritan laws were used to determine what would effectively replace Bryant University’s current Substance Abuse Policy. The current policy lacks an educational element along with stressing the word of mouth ideology that students are protected when in need of drug or alcohol assistance in a medical situation. This is …