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The-State-Of-Advertising-And-Mass-Media-Where-Are-We-Headed-2165-7912-S2-003.Pdf, Elizabeth Thomas
The-State-Of-Advertising-And-Mass-Media-Where-Are-We-Headed-2165-7912-S2-003.Pdf, Elizabeth Thomas
Elizabeth Thomas
In early October 2016, the editor-in-chief of The Wall Street
Journal sent a memo to employees that said, in part, “every story
should be as short as it needs to be”. The following week Dow Jones,
which owns The Journal, announced an impending newsroom review
that would contain “cost-management initiatives”. On October 21,
2016, the Journal employees received another memo stating that it
was looking for a “substantial” number of staffers to take buyouts,
intimating that layoffs would follow. That’s a tough blow for a scion of
American journalism since 1889. With print advertising dropping at an
alarming rate, we …