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Full-Text Articles in Social and Behavioral Sciences
Branded Food References In Children's Magazines: 'Advertisements' Are The Tip Of The Iceberg, Sandra C. Jones, Parri Gregory, Lisa K. Kervin
Branded Food References In Children's Magazines: 'Advertisements' Are The Tip Of The Iceberg, Sandra C. Jones, Parri Gregory, Lisa K. Kervin
Sandra Jones
Objective: While children's magazines 'blur the lines' between editorial content and advertising, this medium has escaped the calls for government restrictions that are currently associated with food advertisements aired during children's television programming. The aim of this study was to address significant gaps in the evidence base in relation to commercial food messages in children's magazines by systematically investigating the nature and extent of food advertising and promotions over a 12-month period. Method: All issues of Australian children's magazines published in the calendar year 2009 were examined for references to foods or beverages. Results: Approximately 16% of the 1678 food …
You Are What Your Children Eat: Using Projective Techniques To Investigate Parents' Perceptions Of The Food Choices Parents Make For Their Children, Gary I. Noble, Sandra C. Jones, Danielle Mcvie
You Are What Your Children Eat: Using Projective Techniques To Investigate Parents' Perceptions Of The Food Choices Parents Make For Their Children, Gary I. Noble, Sandra C. Jones, Danielle Mcvie
Sandra Jones
The aim of this study was to investigate the underlying reasons for parents' decisions about their children's diets. This study used the projective methodologies of picture response and third-person techniques (projective questioning), which are designed to elicit people's underlying motivations, beliefs, attitudes and concerns, particularly those beliefs which people find hard to articulate. We found a significant difference in parents' perceptions of the woman in the scenario in response to all four of the statements that related directly to food choices. This study provides support for the contention that parents reports of their intentions and behaviours regarding food choices for …
'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green
'Like Me, Want Me, Buy Me, Eat Me': Relationship-Building Marketing Communications In Children's Magazines, Sandra C. Jones, Nadia L. Mannino, Julia Green
Sandra Jones
Objective: Television, Internet and print media are saturated with advertisements for unhealthy food that use marketing tactics aimed to build long-term brand loyalty and ‘relationships’ with children. While research in this area has largely focused on television, the current study examines children’s responses to relationship-building marketing communications found in popular children’s magazines. Design: A qualitative study consisting of friendship-pair interviews in which children were interviewed and asked to comment on a range of recent food advertisements. Setting: A university-based after-school care programme in New SouthWales, Australia. Subjects: Ten children aged 6–13 years, interviewed in self-selected friendship pairs. Results: The children …
Children's Magazines: Reading Resources Or Food Marketing Tools?, Sandra C. Jones, Amanda Reid
Children's Magazines: Reading Resources Or Food Marketing Tools?, Sandra C. Jones, Amanda Reid
Sandra Jones
Objective: Magazines targeted at children under 12 years old are growing in popularity; past studies have asserted that food items are rarely exposed, but methodological issues may have covered the true extent of covert promotion. The primary purpose of the present study was to quantify the nature and extent of the promotion of branded food products in Australian children’s magazines. Design: We conducted a content analysis of possible food promotions in seven top-selling Australian children’s magazines published in 2005. In addition to regular food advertisements, the number of advertisements for premiums, editorials, puzzles or games, competitions and branded non-food promotions …