Social and Behavioral Sciences Commons^™

The Impact Of ‘‘No Impact Man’’: Alternative Hedonism As Environmental Appeal, Jen Schneider, Glen Miller

Jen Schneider

As ‘‘No Impact Man,’’ writer Colin Beavan conducted a one-year experiment to determine whether he and his family could reduce their environmental impact to zero while living and working in Manhattan. This article examines the No Impact Man (NIM) experiment both as ‘‘alternative hedonism,’’ a reconceptualization of the ‘‘good life’’ that avoids unduly damaging the natural world, and also as a kind of ‘‘eco-stunt,’’ an attempt to garner significant media coverage about positive environmental behaviors. We use DeLuca’s theorization of the ‘‘image event’’ to analyze the No Impact Man franchise—blog, book, and documentary film—though we modify that theory in order …