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Full-Text Articles in Social and Behavioral Sciences

Seeking The Spotlight: Wwviews And The Us Media Context, Jen Schneider, Jason Delborne Jan 2012

Seeking The Spotlight: Wwviews And The Us Media Context, Jen Schneider, Jason Delborne

Jen Schneider

This chapter focuses on the development and implementation of various media plans and strategies for World Wide Views on Global Warming (WWV) in the United States. While we aim to consider the U.S. case within the larger context of global media coverage of WWV, we focus primarily on the U.S. for two reasons: first, our participation in the U.S. WWV team provides rich understanding of efforts to attract U.S. media, and second, the U.S. media landscape and norms create particular challenges of garnering media coverage for an event like WWV that may not translate to other cultural contexts. Further collaborative …


Making Space For The “Nuances Of Truth”: Communication And Uncertainty At An Environmental Journalists’ Workshop, Jen Schneider Jun 2010

Making Space For The “Nuances Of Truth”: Communication And Uncertainty At An Environmental Journalists’ Workshop, Jen Schneider

Jen Schneider

In 2008, the Society of Environmental Journalists listed nearly 50 science or science immersion workshops for environmental journalists. Yet relatively little is known about the content of these workshops and their impact on participants. This ethnographic study, conducted at a science immersion workshop for environmental journalists, aims to fill this void in our knowledge. Relying on participant observation and depth interviews, the study suggests that such workshops are useful for participating journalists: Reporters feel they leave the workshop better understanding the scientific method and scientific uncertainty. But the findings also reveal that “metacommunication”—communication about communication—is equally as important as science …