Social and Behavioral Sciences Commons^™

Serving The Needs Of The Latina Community For Health Information, R. A. Yaros, J. Roberts, E. Powers, L. Steiner

Jessica Roberts

Latinos remain the largest US population with limited health literacy (Andrulis D.P. & Brach, 2007). Concerned with how local media can meet the information needs of underserved audiences, we interviewed Latinas who were pregnant or mothers of young children living in a Spanish speaking community, and surveyed 33 local health professionals. Findings are that Latina women’s most common source of health information was family and friends. They said they tune to Spanish television and radio programs, but gave low grades to news media for health information. Medical professionals agreed that Latinas generally get their health information through friends and family, …