Social and Behavioral Sciences Commons^™

[In Press] Convincing College Students To Stop Downloading Music Illegally: Finding Advertising That Works, Brian Sheehan, James Tsao, James Pokrywczynski Dec 2011

[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker Dec 2011

Library As A Research Source, James Pokrywczynski May 2011

Repetition Of Ads Helps Ncaa Networks, James Pokrywczynski Apr 2011

Chicago White Sox, James Pokrywczynski Dec 2010

Event Hospitality, James Pokrywczynski Dec 2010

Chicago Bulls, James Pokrywczynski Dec 2010

Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston Dec 2009

Fear For The Future, James Pokrywczynski Jun 2009

Library As A Research Source, James Pokrywczynski Dec 2008

Review Of Branded Male By Mark Tungate (2008), James Pokrywczynski Sep 2008

Entries On Campbell-Ewald, Henderson Advertising, And Cramer-Krasselt, James Pokrywczynski Dec 2002

Review Of On Target By Laura Rowley, James Pokrywczynski Dec 2002

Don't Isolate E-Business From The Marketing Communication Curriculum, James Pokrywczynski Oct 2002

A Psychographic Analysis Of Generation Y College Students, James Pokrywczynski, Joyce Wolburg Dec 2000

Sports Sponsors Know What They Want, James Pokrywczynski Jun 2000

Teaching Tip: Using The Talk Show Format To Cover Advertising Issues, James Pokrywczynski Dec 1999

Survey Says … How Satisfied Are Advertising Professionals With Their Jobs, James Pokrywczynski, Jack Crowley Sep 1999

Review Of Permission Marketing By Seth Godin (1999), James Pokrywczynski Dec 1998

Smart Sponsors Will Learn How To Gauge More Bang For Their Buck, James Pokrywczynski Jun 1998

Sports Marketers Need Better Evaluation Tools, James Pokrywczynski Jan 1997

The Influence Of Gender And Media Type On Job Satisfaction In Media Advertising Departments, James Pokrywczynski, Jack Crowley Dec 1996

Job Satisfaction Among Newspaper Advertising Department Personnel, James Pokrywczynski, Jack Crowley Dec 1996

A New Look At The Reasons For Job Satisfaction Among Women, James Pokrywczynski, Jack Crowley Dec 1996

Professor Finds Condom Editorial Full Of Holes, James Pokrywczynski Feb 1994

An Antidote For Ailing Tv Ad Testing Measure And Spiraling Medical Costs, James Pokrywczynski Dec 1993

The Differential Impact Of Televised Exposure To Arena Displays Vs. Commercials, James Pokrywczynski Dec 1993

Assessing The Distracting Viewing Environment For Televised Sports And Its Relationship To Advertising Recall, James Pokrywczynski Dec 1993

Using A Measure Of Television Program Involvement To Explain Advertising Effects In Televised Sports, James Pokrywczynski Apr 1993

The Influence Of Irritating Commercials On Radio Listening Habits, James Pokrywczynski, Jack Crowley Dec 1992