Social and Behavioral Sciences Commons^™

Willingness To Pay For Electric Vehicles And Their Attributes, Michael K. Hidrue, George R. Parsons, Willett Kempton, Meryl Gardner

George Parsons

This paper presents a stated preference study of electric vehicle choice using data from a national survey. In our choice experiment, 3029 respondents chose between their preferred gasoline vehicle and two electric versions of their preferred gasoline vehicle. Using the response data we valued five electric vehicle attributes: driving range, charging time, fuel cost saving, pollution reduction, and performance. Driving range, fuel savings, and charging time led in importance to respondents. Individuals were willing to pay (wtp) from $35 to $75 for a mile of added driving range, with incremental wtp per mile decreasing at higher distances. They were willing …