Social and Behavioral Sciences Commons^™

Reputation Themes From Communication Perspective: A Qualitative Systematic Review, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

The article aimed to systematically review communication reputation-related research to shape the reputation literature from a communication perspective. After investigating several databases, a total of 366 peer-reviewed communication journal articles focusing on reputation were selected based on the inclusion and exclusion criteria of the study. A qualitative text mining and thematic analysis approach was conducted using the NVivo program to examine the most frequently used words and major emergent themes. The results revealed that the topmost frequently repeated words in communication reputation-focused articles were “crisis,” “public,” “reputation,” “communication,” “media,” and “relations.” Also, this study discussed the six major themes that …

Communicating Diversity, Equity And Inclusion: A Public Relations Class/Client Partnership With A Dei Focus, Arien Rozelle, Nicole Smith

Proceedings of the New York State Communication Association

In an effort to enhance the typical semester-long class/client campaign partnership, students in COMM472 PR Research & Planning (a campaigns style course) partnered with their campus library as a “client” to communicate about on-campus diversity, equity and inclusion efforts. Throughout the semester, students researched, planned, implemented and measured campaigns to help make the library a more inclusive environment for students of diverse backgrounds. Students were introduced to and applied a variety of research methods and public relations theories to guide their strategy. In addition, students developed a greater understanding of the necessity of DEI both on-campus and in the field …

Media Literacy And Covid-19 Communication: Work And Home Sphere Differences, Donnalyn Pompper, Tugce Ertem-Eray

Journal of Media Literacy Education

As a learning process wherein we ask questions to enhance knowledge, media literacy offers a powerful lens for examining how people practice communication across diverse applied contexts such as professional communicators shaping messages about COVID-19. Borrowing a page from Renee Hobbs’ (1998, 1999, 2010, 2011, 2021) media literacy education research, we sought to compare/contrast media content creators’ (journalism, advertising, public relations, marketing communication) information-seeking behaviors during the 2020-2022 COVID-19 pandemic for both their paid work and unpaid volunteer work, as well as for their own and family edification. Blending the media literacy lens with social construction theory (Berger & Luckmann, …

Rewarding Relationships: A Quasi-Experimental Design Evaluating The Impact Of An Extension Public Relations Seminar, Ashley Mcleod-Morin, Lauri M. Baker, Cheryl Boyer, Anissa M. Zagonel, Angela B. Lindsey

Journal of Human Sciences and Extension

While Extension communication units have seen success in implementing brand strategies to raise awareness of Extension, the public value and need for Extension programming continue to be misunderstood. College students have the potential to ensure the future of Extension is viable. To expose undergraduate students to the brand and value of Extension, a public relations seminar was developed and delivered by a state Extension specialist to 95 students enrolled in an agricultural technical writing course at a land-grant university. The seminar served as a treatment in the quasi-experimental design, which included information about the land-grant mission, Extension resources, and potential …

Review Of Writing Like A Pr Pro: Why Writing Is Still Crucial In A Digital And Visual World, Christopher Ortega

Communication and Theater Association of Minnesota Journal

Review of Writing like a PR pro: Why writing is still crucial in a digital and visual world (2017) by Mary Sterenberg found at https://ohiostate.pressbooks.pub/writelikeapro/

Positive Personality Traits As An Element Of Creating The Image Of A Physical Education Teacher, Miroslaw Zalech

Baltic Journal of Health and Physical Activity

Background: To create a positive image among students, a Physical Education teacher should get to know their expectations and visions. The aim of the work was to identify the most significant positive traits which a Physical Education teacher should possess and to identify relations between variables determining students’ choices. Material/Methods: The results obtained from 744 students (471 females and 273 males) from two uppersecondary schools (1st school n=393; 2nd school n=351) were analysed. The research used a diagnostic poll method – questionnaires. Respondents were asked a half-open question and were supposed to indicate three most significant positive features which should …

Framing Friction: A Content Analysis Investigating How The Cdc Framed Social Media Communication With The Public During The Covid-19 Pandemic, Michaela Kandzer, Valentina Castano, Lauri M. Baker, Ashley Mcleod-Morin

Journal of Applied Communications

The novel coronavirus was first discovered in Wuhan, China in December 2019. This zoonotic disease quickly spread through over 100 countries, including the U.S. The World Health Organization (WHO) declared a global health emergency by the end of January 2020. Soon after, many U.S. states issued mandatory stay-at-home orders, which caused adverse effects for agricultural businesses and food supply chains. During this crisis, the Centers for Disease Control and Prevention (CDC) shared information through social media platforms such as Facebook. This study sought to understand how the CDC framed direct communication to the public about issues related to COVID-19 using …

Political Public Relations As A Tool For Combating Vote Buying In Nigeria For Development Purposes, Jacob Gbaden Chiakaan, Chamberlain Chinsom Egbulefu, Wombu Richard Kpera, Pius Kwapsoni Kaigama

ASEAN Journal of Community Engagement

The main aim of the study is to identify political public relations approaches that can be applied by the government and other bodies responsible for conducting elections in Nigeria to mitigate and eliminate vote buying. The study adopted a qualitative approach in the contextual analysis of data collected specifically from secondary sources. The results revealed that vote buying has become synonymous with elections in Nigeria. After reviewing some related empirical studies, several factors responsible for vote buying in Nigeria have been identified, including poverty, lack of education, high cost of buying forms to contest elections, and many others. Moreover, where …

Influencing Public Opinion: Activist Public Relations And The Arrest Of Susan B. Anthony, Arien Rozelle

The Seneca Falls Dialogues Journal

The Suffrage movement stands out as an early progressive cause that utilized an integrated approach to public relations in support of a clear objective. The arrest of Susan B. Anthony provided the movement with a huge opportunity to influence public opinion in order to win the right to vote.

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …

Challenges And Motivations Of Science Communication: An Administrative Perspective At Land-Grant Universities, Ashley Mcleod-Morin, Joy N. Rumble, Ricky W. Telg

Journal of Applied Communications

Interdisciplinary agricultural research centers are becoming more common at land-grant universities. These centers often use an interdisciplinary approach to address complex science issues. As these centers address agricultural issues that impact society, effective science communication is a necessary activity. However, these centers may face unique barriers or opportunities. This study utilized a qualitative approach to identify the barriers and motivations of interdisciplinary agricultural center directors when communicating about science. Participants identified common science communication challenges, such as time and lack of funding. Funding was also identified as a motivation, as well as factors related to the tenure and promotion process. …

Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle

The Seneca Falls Dialogues Journal

Feminist organizations and activist groups from the Women’s Suffrage movement to the Women’s March have utilized media relations tactics and techniques to share organizational messages. Over time, the art of media relations has evolved from a tactical role to a strategic necessity, one that is vital to the success of any activist organization or group as they seek to inform, educate and/or persuade their intended audience through the use of media and social media.

This essay identifies best practices for feminist activist groups and organizations to help begin or improve their media relations efforts, ranging from initial hiring, to media …

Honoring The Past: What Remains Relevant?, Susan Drucker, Suzanne N. Berman, Mario Gonzalez, Jingsi Wu, Joe Peyronnin, Mary L. Kahl

Proceedings of the New York State Communication Association

Honoring the Past: Are they Still Relevant?

At a time when communication technologies and patterns of interaction and dissemination change at an ever faster pace, this session explores obsolescence and continued relevance. Why study Aristotle in an age of social media? Is cursive handwriting still important? Are printed maps, newspapers and magazines now passe? Is film dead? Are normative theories obsolete? Each contributor to this article selected a particular technology, theory, founding figure and argued for or against their continued significance.

Logo Rebranding: Indonesian Tax Authority Public Relations Strategy In Forming Organizational Culture Images, Febri Noviardi, Andre Noevi Rahmanto, Yulius Slamet

Informasi

This paper explains how the process of rebranding the logo of the Directorate General of Taxes (DGT) of the Republic of Indonesia carried out by DGT public relations in shaping the image by displaying the cultural values of the Ministry of Finance. This is motivated by the lack of a comprehensive explanation of the process of rebranding the logo in previous studies. At DGT, logo rebranding is carried out because of the low level of the public's trust in the DGT. Therefore, one of the strategies of the DGT public relations is the formation of an institutional image. This study …

Relating To Publics: An Additional Role Of The Director Of Forensics, Ryan Lauth

Proceedings of the National Developmental Conference on Individual Events

Without fostering effective relationships with students, departments and administrators, a forensic program can easily succumb to budget cuts. This paper attempts to analyze the relationships that must be managed for a director of forensics to run a successful program. To this end, a review of the literature is given, an analysis of this literature is conducted and research questions are given that will further enrich future inquiry into the public relations role of the director of forensics.

"No, It Has Nothing To Do With Csi": Using Public Relations To Promote New Forensic Programs, Christopher J. Fenner

Proceedings of the National Developmental Conference on Individual Events

Directors of new forensic programs are commonly faced with the challenge of building program support within communities that have little, if any, prior knowledge of competitive forensics. The diversity of forensic events, organizations, and awards can make message development and program promotion a daunting task. The organizing schemata of a public relations campaign and an understanding of college and community media needs can be powerful tools for a new program director. This report provides forensic directors with specific strategies and tactics for implementing a public relations campaign to build program support.

Teaching The Introductory Public Relations Course: Pedagogical Recommendations, Lakesha N. Anderson

Journal of Communication Pedagogy

This article explores the foundations and the content areas that ground the introductory public relations course. Examples of two assignments designed to help students think critically, apply knowledge, and improve their writing skills are offered, as well as the identification of several challenges both students and instructors face and a brief discussion of the unique advantages provided by this course.

Public Relations And Employee Performance In Nigerian Institutions Of Higher Learning, Muhammad Nura Nguru, Adamkolo Mohammed Ibrahim

Informasi

Organizations' internal publics, which generally comprises two categories of personnel, namely management staff and employees constitute some of the key elements that contribute toward realizing the goals and objectives of the organization. However, unlike non-academic organizations, institutions of higher (academic) learning have two additional categories of internal publics "” academic staff and students. This makes such institutions a bit unique. Public relations (PR) as a management function and tool is utilized by the management between itself and all categories of internal publics to facilitate smooth information dissemination and communication for enhanced job performance. Hence, a unique type of PR practice …

Why Can’T We Be Friends? Examining The Benefits And Challenges Of Maintaining Your Friends Of The Library, Maureen Rust, Julia Stringfellow

Collaborative Librarianship

One of the most fruitful collaborative relationships a library can have is with its Friends of the Library organization, providing that group is vibrant and progressive. This article provides insight into the history of the Friends of the Library group at a regional comprehensive university since its founding in 1962 to nearly becoming defunct in 2015. The steps taken in the transformation of the Friends of the Library since then from an inactive group with no clear direction, to a robust organization with an active board who have identified goals and strategies for successful library advocacy are described. The work …

“The Room Where It Happens”: Teaching Diversity In The Classroom, Debra Jenson

Journal on Empowering Teaching Excellence

Universities across the nation have focused increasingly on promoting diversity, to the point of including this goal in their mission statements. Additionally, millennial students come to college anxious to learn about diversity. This paper presents a lesson plan built around the musical Hamilton. The activity teaches public relations students in a writing class persuasion and rhetoric skills. It has a dual purpose of introducing diversity, the topic of privilege and its role in American culture.

Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry

Atlantic Marketing Journal

This paper represents a case study of how to use historic events/artifacts in public relations and sales. It recounts how the Louisville & Nashville Railroad participated in the United States Civil War centennial celebrations by restoring a locomotive, the General, that was made famous in a daring raid conducted in that war. Using primary and secondary documents mainly from corporate archives including notes, operations manuals, public relations logs, measurements, corporate publications and oral history, the paper outlines the General’s iconic history, the purposes for its 1960s restoration to operation for the Civil War centennial, and the overarching marketing strategy behind …

Secrecy, Confidentiality And "Dirty Work": The Case Of Public Relations, Sue Curry Jansen

Secrecy and Society

No abstract provided.

Viewing Film From A Communication Perspective: Film As Public Relations, Product Placement, And Rhetorical Advocacy In The College Classroom, Robin Patric Clair, Rebekah L. Fox, Jennifer L. Bezek

Communication and Theater Association of Minnesota Journal

Academics approach film from multiple perspectives, including critical, literary, rhetorical, and managerial approaches. Furthermore, and outside of film studies courses, films are frequently used as a pedagogical tool. Their relevance in society as well as their valuable use in the classroom makes them an important and pragmatic medium deserving further attention. The ability of film to be used in a socio-political way may sustain, challenge or change the status quo, which supports studying film as well as teaching students about the power of film. The purpose of this article is to share the development of a course which points out …

The Hyperreality Of Daniel Boorstin, Stephanie L. Viens

Journal of Media Literacy Education

Early media theorists can help us to link the past and present of media literacy to pose new questions and gain new knowledge. Historian, author and Librarian on Congress Daniel Boorstin (1914 – 2004) played an important role in increasing public awareness of the constructed nature of media representations. Connections are explored between constructed reality, technological advances, media literacy education, and the current work of media scholar Douglas Rushkoff on presentist society. Daniel Boorstin helped recognize the changing nature of knowledge in an image-saturated environment and influenced a new generation of theorists, scholars and educators who have advanced the …

Teaching About Propaganda: An Examination Of The Historical Roots Of Media Literacy, Renee Hobbs, Sandra Mcgee

Journal of Media Literacy Education

Contemporary propaganda is ubiquitous in our culture today as public relations and marketing efforts have become core dimensions of the contemporary communication system, affecting all forms of personal, social and public expression. To examine the origins of teaching and learning about propaganda, we examine some instructional materials produced in the 1930s by the Institute for Propaganda Analysis (IPA), which popularized an early form of media literacy that promoted critical analysis in responding to propaganda in mass communication, including in radio, film and newspapers. They developed study guides and distributed them widely, popularizing concepts from classical rhetoric and expressing them in …

Making The Case For Pro-Bono Public Relations Services For Nonprofit Organizations On Long Island, Jeffrey S. Morosoff

Proceedings of the New York State Communication Association

1. Nonprofit organizations have historically struggled to effectively use public relations tactics and campaigns to communicate with their publics. Three annual surveys of Long Island, New York-based nonprofits conducted in 2011, 2012 and 2013 add evidence to this anecdotal knowledge. These nonprofits either do not have or do not devote significant resources to public relations efforts. As media becomes more complex and the skill sets needed to navigate these changes increase, it may be more incumbent on experienced public relations practitioners to assist these organizations through pro bono services.

Kony2012: The New Face Of Citizen Engagement, Nicole Audette

Exchange: The Journal of Public Diplomacy

This paper breaks down the nongovernmental components of public diplomacy and examines the evolution of new public diplomacy. It discusses the rise of nonstate actors and the importance they play in changing international diplomatic engagements. It explores the rising prominence of both soft power and public relations on the global stage, highlighting the importance of strategic relationships and effective communications. The case study, used to exemplify the power of new public diplomacy, examines how Invisible Children’s KONY2012 campaign used public diplomacy to harness successfully the power of the American people to influence governmental foreign policy. The author shows that Invisible …

Best Practice Strategy: Speak With One Voice, Sabina Jalilova

The Journal of Conventional Weapons Destruction

In this article, the Public Relations Officer of ANAMA discusses how successful communication with the public has been critical to the success of the mine action program in Azerbaijan. As part of its public-relations efforts in 2006, ANAMA organized a mine-action workshop for local journalists.

Academic Librarians And Outreach Beyond The College Campus, Iona R. Malanchuk, Marilyn N. Ocha

The Southeastern Librarian

Although numerous efforts have been made to enhance the literacy skills of children and youth, recent research clearly demonstrates the continuing need to develop and implement additional imaginative programs which lead to an increase in reading and reading comprehension skills. Whereas public and school media librarians have paved the way towards building successful literacy programs, academic librarians should also participate in literacy outreach programs for children and youth in order to help build these skills and encourage lifelong learning. This article addresses why and how academic librarians can help with the nation’s efforts to combat illiteracy.

Human Rights And Business Ethics: Fashioning A New Social Contract, Wesley Cragg

New England Journal of Public Policy

The author speaks about the social contract which is a general understanding of respective responsibilities in complex societies and traces its impact from the Declaration of Independence to more recent times.