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Full-Text Articles in Social and Behavioral Sciences

Communicative Ai And Techno-Semiotic Mediatization: Understanding The Communicative Role Of The Machine, Göran Bolin Apr 2024

Communicative Ai And Techno-Semiotic Mediatization: Understanding The Communicative Role Of The Machine, Göran Bolin

Human-Machine Communication

Mediatization discourse has so far mainly been centered on media from institutional or social-constructionist approaches. The technological developments within communications industries coupled with the wider societal process of datafication might, however, beg for dusting off the smaller, although the long-time existing, technological approach to mediatization as a complement to the two other approaches, in order to understand aspects of automation and human-machine communication. This theoretical article explores how existing mediatization approaches can refocus to include lessons learned from human-machine communication. The first section accounts for the main mediatization approaches. The second section discusses debates on communication, artificiality, and meaning-making. The …

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The Impact Of Work-Life Balance Programs On Quality Of Work-Life (Qwl) Among Female Employees Within The Banking Sector, Mohammad Al Qudah Mar 2024

The Impact Of Work-Life Balance Programs On Quality Of Work-Life (Qwl) Among Female Employees Within The Banking Sector, Mohammad Al Qudah

Jerash for Research and Studies Journal مجلة جرش للبحوث والدراسات

The purpose of the current study is to examine the impact of work-life balance programs (Flexible work arrangements, Maternity leave policies, Childcare support, Women's health programs, Leadership development programs, Pay equity, and Communication) on quality of work life (QWL) among female employees within the banking sector. Quantitative methodology was carried out, and a questionnaire was self-administered on (296) female full-time employees within commercial banks in Jordan. SPSS was employed to screen and analyze the gathered data. Results of the study indicated that acceptance of study hypotheses under the main allegation of the fact that characteristics of female employees' work-life balance …

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Politeness Strategies In Whatsapp Messages Between Undergraduate Students And Their Professors, Mouad Al-Natour, Shafiq Banat Mar 2024

Politeness Strategies In Whatsapp Messages Between Undergraduate Students And Their Professors, Mouad Al-Natour, Shafiq Banat

Jerash for Research and Studies Journal مجلة جرش للبحوث والدراسات

This study investigates the politeness strategies that are used by undergraduate students with their professor using WhatsApp messages. Using technology and social media applications facilitates communication among societies in general and students with their professors in particular. Moreover, it shows the disparity of using politeness strategies among the students while they were contacting their professors by WhatsApp application. A Qualitative approach is used to analyze WhatsApp messages sent by the students to their professors from 30/07/2022 to 30/08/2022. The data was collected from four WhatsApp groups for specific courses they study at Jerash university. Brown and Levinson’s (1987) politeness theory …

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Document Productivity Cycle (Study Case Of Samudera Raksa Ship Museum), Ciwuk Musiana Yudhawasthi, Lydia Christiani Jan 2024

Document Productivity Cycle (Study Case Of Samudera Raksa Ship Museum), Ciwuk Musiana Yudhawasthi, Lydia Christiani

Proceedings from the Document Academy

The study aims to discuss document productivity in the case of the Samudera Raksa Ship Museum. To answer this, the researchers made a productivity document study based on (1) Blasius Sudarsono's axiom, which states that "In the beginning, it was the human will to express what he thought and/or felt;" (2) Sudarsono's thoughts regarding documents as processes and products; (3) Lund’s concept of document creation; (4) Sabine Roux's thoughts on the rhizome concept in the document productivity process; and (5) the concept of museum communication by Yudhawasthi. Based on these theoretical frameworks, an analysis of the document productivity in the …

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Persepsi Remaja Indonesia Terhadap Kebijakan Efisiensi Energi Listrik, Arius Krypton Onarelly Dec 2023

Persepsi Remaja Indonesia Terhadap Kebijakan Efisiensi Energi Listrik, Arius Krypton Onarelly

Jurnal Sosial Humaniora Terapan

Indonesia, rich in natural resources, is also a significant energy contributor to the global economy. However, despite having large fossil fuel reserves, Indonesia has topped the ranking of oil importers for the last 20 years. Indonesia is facing the Energy Trilemma. The first point is energy security. A condition when a country has a stable and adequate energy supply at a reasonable price for the short and long term. Energy poverty is the second aspect of the Indonesian Energy Trilemma and this is still common in Indonesia, especially outside Java and Bali. Even though in 2020 the Indonesian government has …

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The Influence Of Work Experience And Communication On Secretary Performance In Five Star Hotels In Bali, Kasiani Kasiani, I Made Sarjana, Anak Agung Ayu Mirah Kencanawati, Lily Marheni, Upayana Wiguna Eka Saputra Dec 2023

The Influence Of Work Experience And Communication On Secretary Performance In Five Star Hotels In Bali, Kasiani Kasiani, I Made Sarjana, Anak Agung Ayu Mirah Kencanawati, Lily Marheni, Upayana Wiguna Eka Saputra

Informasi

The purpose of this study was to examine the impact of work experience and communication on the performance of secretaries at Bali's Five-Star Hotels. This study was quantitative in nature. In this study, the population consisted of 98 secretaries from 50 five-star hotels in Bali that had been registered since 2021. This study's sample consisted of 98 Executive Secretaries and Departmental Secretaries selected using the side saturation or "Sampling Jenuh" technique. The data used were primary data derived from respondents' responses, which were then analyzed using multiple linear regression analysis techniques. The strategy for collecting data consisted of a Google …

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Landowners' Perceptions Of Conservation Easements: Implications For Effective Persuasive Communication, Caitlin Cooper, Jefferson D. Miller, Shane White, Lauren Gwaltney Dec 2023

Landowners' Perceptions Of Conservation Easements: Implications For Effective Persuasive Communication, Caitlin Cooper, Jefferson D. Miller, Shane White, Lauren Gwaltney

Journal of Applied Communications

Conservation easements (CEs) are one of the most popular voluntary, legally binding programs that allow individual landowners to use their property to protect the environment. There is a definite need for educational and persuasive messaging targeted towards landowners regarding adopting conservation easements. Based on previous studies, and confirmed by this study, communication efforts that are led by conservation experts who are also community members are most likely to be well received by landowners in a region. There is currently little to no existing region-specific literature specifically related to the attitudes and behaviors landowners possess towards conservation easements. Additionally, more literature …

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Ontological Inquiry In An Undergraduate Communication Course, William B. Strean Dec 2023

Ontological Inquiry In An Undergraduate Communication Course, William B. Strean

Turning Toward Being: The Journal of Ontological Inquiry in Education

This essay explores how ontological and somatic approaches were applied in an undergraduate communication course. Beginning by contrasting the assumptions of traditional knowledge and skills-based approaches with the shift to a focus on being within ontological methods, the author expands to show specifically how somatics informed the learning activities and students’ development in communication. After providing examples of the core content of public speaking and interpersonal communication and shares students’ learning and feedback, the author concludes by considering broader possibilities for ontological inquiry and transformative education.

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Weakness Is The New Strength: How Vulnerability Makes Leaders Stronger, Scott Dick Dec 2023

Weakness Is The New Strength: How Vulnerability Makes Leaders Stronger, Scott Dick

Transform

Weakness is the new strength: How vulnerability makes leaders stronger is the result from the meta-analysis of five phenomenological studies designed to generate a theory that explains how exemplar leaders from five different fields used “soft-skills” and four domains of behavior to create mutual shared knowledge, resolve conflict and transform relationships to produce breakthrough results. The four domains of behavior are communication, collaboration, ethics, and emotional intelligence. The sample was composed of 75 exemplar leaders from five different professional fields and included an analysis of over 1,300 pages of interview transcripts as the main data source for the study. The …

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Student And Faculty Perceptions Of The Impact Of Masks On Student Learning And Communication In The Classroom, Beau Shine, Kelly L. Brown, Christopher Felts, Trinnity Mitchell Nov 2023

Student And Faculty Perceptions Of The Impact Of Masks On Student Learning And Communication In The Classroom, Beau Shine, Kelly L. Brown, Christopher Felts, Trinnity Mitchell

Midwest Social Sciences Journal

As a result of the COVID-19 pandemic, facemask requirements while indoors were implemented in colleges and universities, both in the United States and beyond. Empirical evidence has shown that such mandates improved the health and safety of students, faculty, staff, and administrators. However, the impacts of such precautions on student learning and communication have to date gone largely unexplored. The current study surveyed students and faculty at one regional midwestern institution to assess their perceptions on the impact of masks on student learning and communication in the classroom. Findings are included, followed by a discussion of their implications.

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“You Are The Key”: A Co-Design Project To Reduce Disparities In Black Veterans’ Communication With Healthcare Providers, Anna M. Barker, Renda S. Wiener, Dave Crocker, Makayla Dones, Oluwabunmi Emidio, Abigail N. Herbst, Jenesse Kaitz, Lauren Kearney, Danielle Miano, Gemmae M. Fix Nov 2023

“You Are The Key”: A Co-Design Project To Reduce Disparities In Black Veterans’ Communication With Healthcare Providers, Anna M. Barker, Renda S. Wiener, Dave Crocker, Makayla Dones, Oluwabunmi Emidio, Abigail N. Herbst, Jenesse Kaitz, Lauren Kearney, Danielle Miano, Gemmae M. Fix

Patient Experience Journal

Interventions are needed to overcome a key barrier to patient-provider communication, namely that patients hesitate to participate in clinical conversations because they believe their expected role is to be passive. This expectation is reinforced for veterans, who replicate their experience of military hierarchy in the patient-provider relationship. Black veterans, moreover, encounter structural racism that compounds this power imbalance. This paper describes a co-designed intervention to empower Black veterans to talk with providers, using shared decision-making (SDM) for lung cancer screening (LCS) as an exemplar. We worked with a diverse group of 5 veterans to develop materials that normalize participating in …

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An Analysis Of Communication For Foster Parents: Interpersonal, Small Group, And Public Speaking Skills Necessary For Foster Parenting, Kaitlyn Randall Oct 2023

An Analysis Of Communication For Foster Parents: Interpersonal, Small Group, And Public Speaking Skills Necessary For Foster Parenting, Kaitlyn Randall

Communication and Theater Association of Minnesota Journal

Communication is a core aspect of what foster parents do every day. However, communication research focusing on foster parents is limited. Foster parents should understand interpersonal communication, small group communication, and public speaking. Understanding the basic principles of these communication disciplines will help foster parents succeed in their role. Interpersonal communication creates relationships between the foster parent and child through inclusion, control, and affection. Small group communication aspects of group roles, meeting facilitation, and conflict management are used in interactions with caseworkers. The public speaking skills of preparation and practice are used during court proceedings, orientations, and support groups. Providing …

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Reputation Themes From Communication Perspective: A Qualitative Systematic Review, Omar Abu Arqoub Oct 2023

Reputation Themes From Communication Perspective: A Qualitative Systematic Review, Omar Abu Arqoub

Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

The article aimed to systematically review communication reputation-related research to shape the reputation literature from a communication perspective. After investigating several databases, a total of 366 peer-reviewed communication journal articles focusing on reputation were selected based on the inclusion and exclusion criteria of the study. A qualitative text mining and thematic analysis approach was conducted using the NVivo program to examine the most frequently used words and major emergent themes. The results revealed that the topmost frequently repeated words in communication reputation-focused articles were “crisis,” “public,” “reputation,” “communication,” “media,” and “relations.” Also, this study discussed the six major themes that …

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Factors Influencing Employee Satisfaction In Nonprofit Organizations In The United States, Kristi Egbert Sep 2023

Factors Influencing Employee Satisfaction In Nonprofit Organizations In The United States, Kristi Egbert

Journal of Nonprofit Innovation

Employees in nonprofit organizations are not paid as much as for-profit employees according to the United States 2014 Labor Statistics. Nonprofits work to meet community needs. Since turnover rates impact a company’s ability to these needs (Lee, 2015), it is important to learn what keeps employees satisfied. This review found that employees find the work itself satisfying when they see how they support the organization’s mission (Haley-Lock, 2007), chances to move up in the company, autonomy, (Weisberg & Dent, 2016), and inclusivity (Brimhall, 2019), and workplace relationships (Mathieu & Nabiak, 2016; Slater & Slater, 2018) are related with job satisfaction.

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Feminist Pragmatism In The Nonprofit Sector, Elise L. Kieffer Sep 2023

Feminist Pragmatism In The Nonprofit Sector, Elise L. Kieffer

Journal of Nonprofit Innovation

This thought paper explores the practical applications of the feminist pragmatism philosophy for modern nonprofit organizations confronting persistent issues. I argue that the integration of research, theory, education, programming, and administration serve as spokes strengthening the wheel that is the nonprofit sector.

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Preparing Future Leaders In The Arts Through The Community Arts Engagement Certificate Program: What I Learned From Teaching The First Introductory Seminar, Sharon Davis Gratto Sep 2023

Preparing Future Leaders In The Arts Through The Community Arts Engagement Certificate Program: What I Learned From Teaching The First Introductory Seminar, Sharon Davis Gratto

Research and Reflection on Learning and Teaching in Higher Education

The University of Dayton’s Community Arts Engagement certificate program was recently launched with the teaching of its first introductory seminar. The program and this course were conceived to be broader in scope for arts majors than the more familiar arts administration minor program. Several of the outcomes of the seminar—both those planned and those unforeseen—can be informative in thinking more expansively about experiential learning and community collaboration in arts education or other disciplines. This article represents a narrative description of the program and its introductory seminar and a personal reflection after teaching the seminar for the first time.

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After The Disaster Guidebook: Designing A Post-Disaster Communication Intervention For Rural Landowners, Channing Bice, Susan Carter Sep 2023

After The Disaster Guidebook: Designing A Post-Disaster Communication Intervention For Rural Landowners, Channing Bice, Susan Carter

The Journal of Extension

Extension is well-positioned to facilitate communication strategies that foster community resilience and disaster recovery, particularly for rural residents. This paper proposes a new approach to post-disaster communication that strengthens rural community capacities in locally and culturally relevant ways. The findings revealed specific post-disaster information needs, preferences for local resources, and communication that encourages resilience through a document analysis and interviews with informants recovering from the 2020 Colorado wildfires. The practical recommendations discussed serve as a starting point for Extension professionals in other areas to consider ways to engage with their communities before, during, and after a disaster.

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When Cool Has Consequences: The Unintended Effects Of Facebook’S Most Popular Features, S. O. Jeffcoat Aug 2023

When Cool Has Consequences: The Unintended Effects Of Facebook’S Most Popular Features, S. O. Jeffcoat

Proceedings of the New York State Communication Association

The aim of this work is not only to add to the literature analyzing the past and current impact that Facebook has on the more than 2.2 billion global users of the application (Wagner & Swisher, 2017), but also to synthesize the features of Facebook and offer reasonable solutions for reducing the occurrence of the unintended effects of the features of Facebook. Three questions are to be kept in mind: “What are the features of Facebook?”, “What have been observed as unintended effects of the features of Facebook?” and “What viable solutions exist in mitigating the unintended effects of the …

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The Student Veteran Instructional Communication Training (Svic): An Analysis Of Student Veteran Instructional Needs And Corresponding Instructional Behaviors, Trevor Kauer, Marian Houser Aug 2023

The Student Veteran Instructional Communication Training (Svic): An Analysis Of Student Veteran Instructional Needs And Corresponding Instructional Behaviors, Trevor Kauer, Marian Houser

Journal of Communication Pedagogy

Student veteran’s (SV) transition into academic life is challenging, and faculty/staff are uniquely positioned to support this change. Research calls for academic faculty/staff training to support SVs’ and aid in their retention and academic success. Framed by Rhetorical and Relational Goal Theory (RRGT; Mottet et al., 2006), qualitative data identified SVs’ instructional communication needs and produced a faculty/staff training program. Twenty-three SVs were interviewed about their instructional communication needs, namely, a need for: Structure, Integration, and Awareness. These needs were translated into instructor communication behaviors, and a SV instructional communication training (SVIC) was created to (a) promote organization, (b) facilitate …

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A Framework For Creating Virtual Reality Models For More Effective Coastal Flood Risk Communication, Tina Korani, Alexandrea Martinez Aug 2023

A Framework For Creating Virtual Reality Models For More Effective Coastal Flood Risk Communication, Tina Korani, Alexandrea Martinez

CSU Journal of Sustainability and Climate Change

Coastal cities are exposed to increasing risks of flooding from sea-level rise. Climate change is expected to double the frequency of coastal flooding within the next decade, and some areas could experience floods of a magnitude 100 times higher than currently (Vitousek et al., 2017). People living in at-risk areas often ignore the impact of climate change on flood intensity and frequency. Immersive visual storytelling techniques proved promising and powerful tools to engage with and raise awareness of flood hazards. Here, we are introducing a framework to use Virtual Reality (VR) to reach better people living in coastal cities and …

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Surveilling The Web, Mobile, And Language Accessibility Of Communication’S Digital Presence Within Institutions Of Higher Education Globally, Alicia M. Mason, Elizabeth A. Spencer, Megan C. Westhoff, Kristen M. Livingston, Josh Compton Aug 2023

Surveilling The Web, Mobile, And Language Accessibility Of Communication’S Digital Presence Within Institutions Of Higher Education Globally, Alicia M. Mason, Elizabeth A. Spencer, Megan C. Westhoff, Kristen M. Livingston, Josh Compton

Journal of Communication Pedagogy

This study aims to understand the general web accessibility of digital information networks which may serve as barriers for access to the global discipline of Communication through institutional and departmental websites, specifically for persons with disabilities and those with limited English proficiency (LEP). Our exploratory content analysis relies on computer-aided software to systematically analyze the departmental home pages of websites of institutional members of the International Communication Association (ICA), N = 77, representing 26 countries, globally. Findings from this study help us to: (1) better understand the general web, language, and mobile accessibility of discipline-related online information; (2) identify strengths …

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Triggered By Socialbots: Communicative Anthropomorphization Of Bots In Online Conversations, Salla-Maaria Laaksonen, Kaisa Laitinen, Minna Koivula, Tanja Sihvonen Jul 2023

Triggered By Socialbots: Communicative Anthropomorphization Of Bots In Online Conversations, Salla-Maaria Laaksonen, Kaisa Laitinen, Minna Koivula, Tanja Sihvonen

Human-Machine Communication

This article examines communicative anthropomorphization, that is, assigning of humanlike features, of socialbots in communication between humans and bots. Situated in the field of human-machine communication, the article asks how socialbots are devised as anthropomorphized communication companions and explores the ways in which human users anthropomorphize bots through communication. Through an analysis of two datasets of bots interacting with humans on social media, we find that bots are communicatively anthropomorphized by directly addressing them, assigning agency to them, drawing parallels between humans and bots, and assigning emotions and opinions to bots. We suggest that socialbots inherently have anthropomorphized characteristics and …

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Chatgpt, Lamda, And The Hype Around Communicative Ai: The Automation Of Communication As A Field Of Research In Media And Communication Studies, Andreas Hepp, Wiebke Loosen, Stephan Dreyer, Juliane Jarke, Sigrid Kannengießer, Christian Katzenbach, Rainer Malaka, Michaela Pfadenhauer, Cornelius Puschmann, Wolfgang Schulz Jul 2023

Chatgpt, Lamda, And The Hype Around Communicative Ai: The Automation Of Communication As A Field Of Research In Media And Communication Studies, Andreas Hepp, Wiebke Loosen, Stephan Dreyer, Juliane Jarke, Sigrid Kannengießer, Christian Katzenbach, Rainer Malaka, Michaela Pfadenhauer, Cornelius Puschmann, Wolfgang Schulz

Human-Machine Communication

The aim of this article is to more precisely define the field of research on the automation of communication, which is still only vaguely discernible. The central thesis argues that to be able to fully grasp the transformation of the media environment associated with the automation of communication, our view must be broadened from a preoccupation with direct interactions between humans and machines to societal communication. This more widely targeted question asks how the dynamics of societal communication change when communicative artificial intelligence—in short: communicative AI—is integrated into aspects of societal communication. To this end, we recommend an approach that …

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Shared Disposition Decision Making In The Emergency Department For Persons Living With Dementia, Justine Seidenfeld, Fernanda Bellolio, Anita Vashi, Courtney Van Houtven, Susan Hastings Jun 2023

Shared Disposition Decision Making In The Emergency Department For Persons Living With Dementia, Justine Seidenfeld, Fernanda Bellolio, Anita Vashi, Courtney Van Houtven, Susan Hastings

Journal of Geriatric Emergency Medicine

N/A

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Improving Communication Access With Deaf People Through Nursing Simulation: A Cross-Disciplinary Collaboration, Jamie L. Mccartney Ph.D., Tracy Gidden, Jennifer Biggs, Kathy Geething, Karl Kosko Ph.D. Jun 2023

Improving Communication Access With Deaf People Through Nursing Simulation: A Cross-Disciplinary Collaboration, Jamie L. Mccartney Ph.D., Tracy Gidden, Jennifer Biggs, Kathy Geething, Karl Kosko Ph.D.

Journal of Gender, Ethnic, and Cross-Cultural Studies

Baccalaureate nursing and sign language interpreting students participated in a pediatric discharge simulation with a deaf person playing the role of the baby’s parent. At the conclusion of the simulation, participants were emailed a consent letter and a link to a 17-item questionnaire developed by the authors. Responses were analyzed both quantitatively and qualitatively, whereby nonparametric statistics were calculated to examine Likert-scale items. A Mann-Whitney test statistic was calculated, instead of an independent samples t-test, given the smaller sample in the current study (n = 26). A question was posed to participants that evaluated their self-perception of the effectiveness of …

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Eloquentia Perfecta: Performing Public Speaking To Enhance Scientific Presentation Skills Of Pharmacy Students, Marta J. Brooks, Trudi Wright Jun 2023

Eloquentia Perfecta: Performing Public Speaking To Enhance Scientific Presentation Skills Of Pharmacy Students, Marta J. Brooks, Trudi Wright

Jesuit Higher Education: A Journal

The Jesuits know the importance of words and their delivery, both on the page and orally, which is why they place heavy emphasis on “perfect eloquence,” or eloquentia perfecta. It was in the spirit of the adjustment of words with a “sensitivity to patients’ needs” that inspired a performance class of public speaking within the graduate pharmacy curriculum at Regis University. The courses described herein are part of the core curriculum within the School of Pharmacy. They place emphasis on not only understanding the science of what the students are communicating, but how they communicate this information. Students are …

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Digital Waves: Communicating Feminist Movements, Shauna M. Macdonald May 2023

Digital Waves: Communicating Feminist Movements, Shauna M. Macdonald

Feminist Pedagogy

Online learning provides opportunities for pedagogical growth and innovation. When tasked with teaching an undergraduate Gender and Communication class during a virtual semester (amid the COVID-19 pandemic), I sought ways to engage students through online technologies rather than working against or despite them. The Digital Waves (DW) assignment, one that asks students to research and then create digital representations of a particular “wave” of feminism, was one of several strategies I adopted; it quickly evolved into a favorite.

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Enhancing Student Leadership Skills Through Project-Based Learning In The Postgraduate Research Experience, Enung Hasanah, M Ikhsan Al Ghazi, M. Ikhwan Al Badar, Fauzia Fauzia M.A. May 2023

Enhancing Student Leadership Skills Through Project-Based Learning In The Postgraduate Research Experience, Enung Hasanah, M Ikhsan Al Ghazi, M. Ikhwan Al Badar, Fauzia Fauzia M.A.

The Qualitative Report

Project-based learning (PjBL) is one of the learning models recognized by education experts as an effective method of achieving learning objectives in developing process skills; however, few studies have examined its potential for fostering leadership skills. This study aims to investigate postgraduate teacher students' experiences with project-based learning as a means of developing students leadership skills. The research involved 24 postgraduate students and utilized a qualitative approach to data collection and analysis. The findings reveal that while some aspects of project-based learning were perceived as straightforward, other steps were deemed challenging, particularly those that involved higher order thinking skill and …

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Plant Sentience: "Feeling" Or Biological Automatism?, Andrea Mastinu Apr 2023

Plant Sentience: "Feeling" Or Biological Automatism?, Andrea Mastinu

Animal Sentience

Sentience refers to the ability of an organism to have subjective experiences such as sensations, emotions and awareness. Whereas some animals, including humans, are widely recognized as sentient, the question of whether plants are sentient is still debated among scientists, philosophers, and ethicists. Over the past 20 years, many scientists such as Trewavas, Baluška, Mancuso, Gagliano, and Calvo have reported interesting discussions about memory, behavior, communication, and intelligence in plants. However, the reported conclusions have not convinced the entire scientific community. In this commentary, I would like to focus on two critical aspects related to sentience: cognition and emotion

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Covid's Positive Implications On Business-To-Business Salesperson Communication And Customer Interaction, Lucy Matthews, Diane R. Edmondson, Ryan Matthews, Frances Ann Stott, Tammy Bahmanziari Apr 2023

Covid's Positive Implications On Business-To-Business Salesperson Communication And Customer Interaction, Lucy Matthews, Diane R. Edmondson, Ryan Matthews, Frances Ann Stott, Tammy Bahmanziari

Atlantic Marketing Journal

This article aims to investigate the impact of the COVID-19 pandemic on industrial salesperson communication with buyers, specifically focusing on the positive outcomes. The authors use a qualitative data collection approach based on grounded theory. Thirteen executives, primarily from the transportation industry, were interviewed. Based on the executive interviews, this study develops the pandemic-induced customer interaction model for the industrial market, drawing from the Technology Acceptance Model (TAM) and innovation diffusion theory. This study is the first to examine the positive impacts of the COVID-19 pandemic on business-to-business sales organization communication. This study contributes to the literature through the creation …

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