Social and Behavioral Sciences Commons^™

"Oh, Those Horsemen!" Regulatory Change And Cultural Peculiarity In Finland, Pauliina Raento

International Conference on Gambling & Risk Taking

Abstract

Finland's three gambling monopoly operators merged into one state-owned entity in 2017. A particular challenge to the process came from its smallest constituent, the tote company Fintoto, its owner, the national Trotting and Horse Breeding Association, and the equine industry’s cultural peculiarity.

The process is examined from the perspective of the equine industry, which had to choose between joining or not joining the merger. The exchanges between 'horse people' and state regulators, the equine industry’s resistance and decision to participate in the merger, and concerns about impact are traced from Finland's leading equine newspaper, in 2015–2017. The articles are …