Social and Behavioral Sciences Commons^™

"Could This Comic Book Really End Islamophobia?": Initial Press Coverage Of Ms. Marvel #1 As Commodity Activism, Jacob Boucher

Scholars Week

This poster provides an overview at the initial press coverage of the Marvel comic book Ms. Marvel #1 which features an Islamic superheroine located in New Jersey. The comic was released in 2013 and was upheld a progressive move in comics. The author interrogates the rhetoric used by various media sources to establish the comic as a form of commodity activism and how this media coverage achieves this effect through the use of assimilationist and neoliberal rhetoric. The author finds that popular media coverage of the comic establishes the social problem of Islamophobia and lack of diverse representation in comics, …