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International Conference On Journalism, Media And Communication, University For Business And Technology - Ubt

UBT International Conference

UBT Annual International Conference is the 9th international interdisciplinary peer reviewed conference which publishes works of the scientists as well as practitioners in the area where UBT is active in Education, Research and Development. The UBT aims to implement an integrated strategy to establish itself as an internationally competitive, research-intensive university, committed to the transfer of knowledge and the provision of a world-class education to the most talented students from all background. The main perspective of the conference is to connect the scientists and practitioners from different disciplines in the same place and make them be aware of the recent …

Reporting In The Age Of Pandemics: (The Case Of Covid-19), Ethics, Techniques, Challenges And Recommendations, Musa Sabedini

UBT International Conference

The history of COVID-19 has profoundly affected both, professional and personal aspect of journalists - from psychological trauma and refined investigations, to health risks for their families. When COVID-19 began to spread rapidly, journalists of all sectors didn’t find it easy to report from the field, nor they had easy access to certain areas. All this psychological "terror" unavoidably resulted with consequences and negative effects in daily reporting routines, particularly to online reporting. Reporting for online media seemed a bit easier at first sight, however it was not easy at all to present the findings to the public. There were …

Fan Noli, The Master Of Oratory And Politics, Ardita Dylgjeri, Irgen Xhyra

UBT International Conference

Fan S. Noli, one of the most distinguished personalities of the Albanian nation, is defined as the best-known figure of literature, politics, religious activity and culture not only in our country, but even elsewhere, in different international areas in which he had the opportunity to represent Albania as a country and as an entity. He is remembered as a person of alternatives, contradictions, inner conflicts and tensions, as a man of state who sacrificed a lot to reach his goals and ambitions, which were endless. Logos and pathos were to be depicted as some crucial elements of his oratory and …

The Main Elements Of The Film Composition Dhe Television, Durim Kryeziu

UBT International Conference

Achieving the success of a genuine film and television work requires devotion and creativity at work. A filmmaker goes through a long and challenging ways during the film’s realization and TV program. Because it needs to convey clear and meaningful messages to bring emotions to the viewer and impress in their memories. The director's imagination and creative imagination links his feelings with the guidance of the actors and the technical crew about the creation of his vision that is the film’s success in front of the audience. In addition to the number of actors participating in the film, an irreplaceable …

Photography As A Communication Channel Of Mediawith The Public, Anisa Rada

UBT International Conference

This scientific paper deals with the types of communicating of media with their audiences through photography. As an expressive form of communication, photography reaches to attract attention and influences to create opinion on the events reported by the media. It is not just a companion of text, but one of the main components of the message structure that conveys the media content to the citizens. In this context the focus will be specifically on the theoretical aspect, from the clarification of the notion of photography in the media and its history, as well as the analysis of concrete cases of …

Radio In Kosovo: Missed Communication During Its Transformation Into A Multi-Platform Media, Gjylie Rexha, Anisa Rada

UBT International Conference

Radio continues to be empowered by its characteristic values as dynamic media and easily adapted to new technologies of 21 century. But, in Kosovo, radio is losing its audiences and impact it has had in previous decades. Through the questionnaire based research, we examine the reasons why audiences are losing their interest for radio and offer the alternative solutions for reinstatement of radio power in the era of multi-platform media. This paper argues that radio in Kosovo is losing its audiences because it is not producing content and is not using broadcasting platforms in accordance with audience fragmentation and the …

Information Online, Dafina Lata

UBT International Conference

Given that online information is a main topic in the field of modern media worldwide, it is important to understand the role of this form of information. But the dilemma here is that we really have information in the full sense of the word, and news that really constitutes news ?! On the other hand, has the form of online reporting influenced the true journalist that the journalists of the portals have been passivated, since the statements of state officials were also being served by social networks. So, even the state officials themselves are taking advantage of this opportunity to …

Psychological Impact On Residents Of Border Areas In The Years Of System Change (1990 - 1994), Nexhat Cocaj

UBT International Conference

After the overthrow of the "clone", in December 1990 and in the spring of 1991, which was the barbarian border for the bloodshed, a new stage in the development of the border had started that described the Albanian people everywhere.What has aroused the most interest for me as a journalist at the time were two aspects:

a) the passage of the inhabitants of Albania near the border zone in Kosovo in the name of re-acquaintance with their blood people; and

b) using the "opening" of the border to exit Kosovo to the west and opening shops and businesses in Albania. …

The Challenges Of Online Journalism, Impact Of Social Media, And Fake News, Musa Sabedini

UBT International Conference

Online journalism not only today and now, as well as in the future, professional challenges, ethical, technical challenges and also time challenges. Online journalism has democratized and advanced the media in general, made it easier to obtain information, made it faster to publish information, faster access to read news, and so on. However, Online Journalism has also caused an "earthquake" in doing daily journalism, deriving lots of amateur mistakes. So the more accessible and practical the internet journalism is, It has become more dangerous for the public and with various, unethical and unprofessional blows. However, the main challenge of Online …

Electronic Media Written In Albanian A Mean Of Appropriately Informing The Audience, Respectively Media Of Kosovo, Ferid Selimi

UBT International Conference

Due to the fact that media in Kosovo is in itself an industry which consistently provides information and thereafter transmits it to the public, it’s worth emphasizing that its activity is regulated by law and the respective legal acts that are concerned with Media. Consequently, lack of respecting those rules that derive from normative legal acts, Media comprises in itself a precedent of disrespecting legal acts. According to Media scholars, the authenticity is the underlying aspect of evoking trustworthiness, which is enhanced by consciousness that is the gist of information. The course of technological developments has brought above changes as …

Impact Of Technology And Internet On The Media Market In Kosovo, In Daily Print Newspapers And Online Newspapers, Fatime Lumi, Ferid Selimi

UBT International Conference

Development of information technology and internet in Kosovo, particularly during 2010-2018, has strongly affected the decrease in edition of printed newspapers, whereas on the other hand there is witnessed an increase in the number of users of online media who would rather appreciate to acquire information through those sources rather than other means of information. Express Newspaper is among the most printed newspapers, but it has recently passed from hard copy version to online one. Due to the fact that it mainly operates online it has increasingly boosted the number of readers. Whereas Newspaper “Koha Ditore”, along with the printed …

Insulting And Denigrating Language In Media, Anisa Rada

UBT International Conference

The Internet is a network that consists of millions of private, public, academic, business and government networks, both local and global, linked by a wide array of electronic, wireless, and optical networking technologies. By increasing the use of the Internet and the creation of computer networks has increased the significance of what is called "internet language". Since the internet gives space for free expression to everyone, this working paper aims to give examples and to reveal the fact that this freedom has been misused in the name of freedom of expression through hate speech, defamation and prejudice expressed through comments. …

The Impact Of Television Debates In Persuasion, Kaltrina Ajeti

UBT International Conference

The media have a significant impact on the process of changing attitudes (Persuasion). This research measures the impact of political television debates on the audience of Kosovo. The first phase includes the identification and monitoring of the most-watched political debates on the most influential televisions in Kosovo such as: RTK1, KTV, RTV21 and Klan Kosova. The second phase involves the survey of 100 respondents of different ages and places, thus ensuring diversity in age and residence. Data collection and analysis is done through the Statistical Package for Social Sciences (SPSS). The outcomes did not support the first hypothesis that 'TV …

Ideal Model Of Online Journalism, Not Followed In Kosovo And Region, Safet Zejnullahu

UBT International Conference

In the process of seeking to fulfill the audience needs from online journalism, the World’s most mportant medias have managed to perform and finalize the experiment “eye-follower”. As a result, reader’s areas of interest while they are browsing the internet while using information technology equipment are obtained. Therefore, CCN, BBC and The Guardian used the data from this experiment in order to design their online portals, and also in the way how they are going to write articles, together with the ilustration of other elements. Moreover, this paper covers the research of using the approach of this experiment also in …

Facebook As A New Media - Cultural And Communication Phenomenon Of Globalization, Liljana Siljanovska

UBT International Conference

The Internet social communication is a supplement and extension of the traditional social behavior. It has been proven that the more individuals in communicative realities are connected, communicate tete-a-tete, they more commonly use other media for mutual communication, including Internet social communication. In fact, the new media, or social networks, upgrade traditional social behavior without having to increase or decrease it. The term "reality" is increasingly virtualized and falls under the influence of the media that is expressing the multifunctionality that gives dimension, shape and transforms the public. The theoretical reorganization of space and time generalizes the communication content and …

New Media In Kosovo – The Subliminal Megaphone Of Deliberate Political Messages, Gjylije Rexha

UBT International Conference

The new media are the newest platform serving the creation of a pseudo-environment that is desirable by the political factors in Kosovo. This paper elaborates the impact on the quality of political news of such reporting model that substitutes the principles of impartiality, objectivity, accuracy and so on, with the ready-made news by the political actors. As the content analyses and semi-structured interviews with journalists indicates, the traditional principles of journalism in covering politics have been reduced to transmitting in full the political statements, thus straying from the quest for the truth and from reporting on the political realities. By …

The Youth, Their Viewership And Trustworthiness Towards Kosovo’S Televisions, Ferid Selimi

UBT International Conference

National and private televisions in Kosovo pay a great importance to informative programs with the aim to increase the viewership and trustworthiness of television programs. This paperwork estimates the viewership and trustworthiness of a wide range of Kosovo televisions. In the framework of this paperwork is use the method of carrying out quetionnaires, where 25 young boys and girls aged betweed 19-25 have answered the respective questions. From this questionnaire it was analysed a wide range of National and private commercial televisions. It was concluded that at the vast majority of youngsters follow different informative TV channels, as well as …

Power-Broking From Brussels: Serbia, Kosovo Tensions Flex The Eu's Foreign Policy Prowess, Ismet Hajdari

UBT International Conference

The attractiveness of being a member of the EU for countries outside the Union has enabled the Union to begin demanding from candidate countries that they solve the problems they have with others, in particular their neighbours. Thanks to the appeal of its enlargement and conditionality as its main tool, the EU has started to play the role of a power broker in the rest of non-EU Europe. Particularly the Brussels-guided dialogue between Kosovo and Serbia since March 2011 with the main goal of “normalizing” relations between the two has seen the EU shift to an authentic peacemaker. By applying …

Analysis Of The Mobile Market In 2014 In Macedonia, Recommendations For Better Development And Improved Quality Of Mobile Services, Arsov Boris, Trajkovski Vasko

UBT International Conference

In order to regulate the electronic communications market in a systematic way, the Agency for Electronic Communications, as a regulatory body in the field of electronic communications, has strongly set issues and targets to be achieved. The Agency has guidelines how to achieve the issues of a competitive market where conditions for using the electronic communications services with best quality and best prices are going to be created for the end users.

A Summary Of Classification And Regression Tree With Application, Adem Meta

UBT International Conference

Classification and regression tree (CART) is a non-parametric methodology that was introduced first by Breiman and colleagues in 1984. CART is a technique which divides populations into meaningful subgroups that allows the identification of groups of interest. CART as a classification method constructs decision trees. Depending on information that is available about the dataset, a classification tree or a regression tree can be constructed. The first part of this paper describes the fundamental principles of tree construction, pruning procedure and different splitting algorithms. The second part of the paper answers the questions why or why not the CART method should …

Introduction To Ships Satellite Tracking Systems, Dimov Stojce Ilcev

UBT International Conference

This paper introduces the current and new Satellite solutions for local and global tracking of ships for enhanced Ship Traffic Control (STC) and Ship Traffic Management (STM) at sea, in sea passages, approaching to the anchorages and inside of seaports. All transportation systems and especially for maritime applications require far more sophisticated technology solutions and equipment for modern Satellite ship tracking than current standalone the US GPS or Russian GLONAS positioning systems. The existing and forthcoming Global Ship Tracking (GST), Satellite Data Link (SDL) and Local Ship Tracking (LST) systems with Space and Ground Segment infrastructures for all three systems …

Descriptive Analysis Of Characteristics: A Case Study Of A Phone Call Network Graph, Orgeta Gjermëni, Miftar Ramosaco

UBT International Conference

Nowadays, systematic collection of data has necessitated a detailed statistical analysis as a necessary tool to make a mathematical characterization of them with the purpose of gathering information about the present or the future. Our aim in this paper is to analyze a landline phone call network graph from the perspective of descriptive analysis. We explore the characteristics and structural properties of the network graph constructed using an anonymous collection of data gathered from a Call Data Records of a telecommunication operator center located in south of Albania. The R statistical computing platform is used for network graph analysis.

Development Of Airships Stratospheric Platform Systems (Sps), Dimov Stojce Ilcev

UBT International Conference

In this paper are introduced airships as part of new Stratospheric Platform System (SPS) in function of space communications. Airships are the latest space techniques with advanced technology for fixed and all mobile applications, including military and rural solutions. This SPS employ unmanned or manned, solar or fuel energy airships or aircraft carrying payloads with transponders and antennas. The airship SPS can be considered as a novel solution for providing communication and navigation services. The research and development of airships for putting the system in to practical use is ongoing in some countries. The remote controlled-solar powered airships or aircraft …

Cloud Computing And Enterprise Data Reliability, Luan Gashi

UBT International Conference

Cloud services offer many benefits from information and communication technology that to be credible must first be secured. To use the potential of cloud computing, data is transferred, processed and stored in the infrastructures of these service providers. This indicates that the owners of data, particularly enterprises, have puzzled when storing their data is done outside the scope of their control.

Research conducted on this topic show how this should be addressed unequivocally. The provided information on the organization of cloud computing models, services and standards, with a focus on security aspects in protecting enterprise data where emphasis shows how …

Improving Non-Native English Students’ Communicative Competence And Collaboration Skills Through Virtual Simulations, Alisa Sadiku

UBT International Conference

Knowing how to communicate in the target language is the main goal of most language learners. Furthermore, it is very challenging for teachers to bring real world communication experiences in classroom settings where English is not the native language. Hence, in this paper I explore the role of virtual simulations in promoting communicational and collaboration opportunities to non-native speakers of English. In my research, I describe how virtual worlds improve communicative and collaborative skills of non-native speakers of English. Moreover, I investigate how virtual worlds can create a learner centered environment where students take control of their own language production. …

Generalization Of Strong Convergence Theorem In Cat(0) Spaces, Alba Troci

UBT International Conference

The aim of this paper is to give the generalization condition of T-Ciric quasi contractive mapping. Also to study the generalization of strong convergence theorem of modified S-iteration process for Ciric quasi contractive operator in the framework of CAT(0) spaces based on new generalized condition for T-Ciric quasi contractive mapping. Our results extend and generalize many known results from the previous work given in the existing literature (see [1,6]).

Security Analysis Of Wireless Ban In E-Health, Romina Muka, Sule Yildrim-Yayilgan, Kozeta Sevrani

UBT International Conference

The Wireless Body Area Network (WBAN) has gained popularity as a new technology for e-Health, and is considered as one of the key research areas in computer science and healthcare applications. WBAN collects patients’ data, monitors constantly their physiological parameters, using small implantable or wearable sensors, and communicates these data using wireless communication techniques in short range. WBAN is playing a huge role in improving the quality of healthcare. Still, due to sensitive and concurrent nature of e-Heath systems, current research has showed that designers must take into considerations the security and privacy protection of the data collected by a …

Circuit Design For Green Communications – Methods, Tools And Examples, Galia Marinova, Zdravka Tchobanova

UBT International Conference

The paper makes an overview of the existing methods applied for circuit design with low power consumption objective. It considers Computer-Aided Design (CAD) tools and modules for power consumption estimation at the design stage. For analog and mixed analog-digital circuit design, the power estimation options in ORCAD Design Suit with PSpice and Analog Filter Wizard are studied. For digital communication systems the study covers the power estimation, analysis and optimization in ISE and Vivado systems, Xilinx Power Estimator (XPE) tool and spreadsheet, the XPower Analyzer, as well as similar tools proposed by ALTERA - PowerPlay Early Power Estimator and QUARTUS …

An Overview For Chaos Fractals And Applications, Adem Meta

UBT International Conference

The goal of this paper is to present, a summary of concepts from the Chaos and Fractals theory and some basic theory to understand how the Chaos and Fractal theory fundamentals work, for more to explain how is related the chaos theory with mathematics application. This paper will provide examples of how this new approach could be applied and how is chaos related to the Statistics. In this paper, I am going to introduce the concept of “fractal” dimension and some examples to calculate the dimensions. At the center of fractals is Mandelbrot set, otherwise is called the hard of …

Web Application Penetration Testing, Besnik Qehaja, Gazmend Krasniqi, Ardian Bajraliu, Amet Shabani

UBT International Conference

Safety of information is needed either in private sector or business for protection from market with competitive secrets or only for privacy. Advantages of internet and web applications is that they are accessible from everyone, but in business word data should be safe, reliable accessible. Although these are not new problems and always had different solutions to these problems, we always need to be on the cutting edge with new attacks that appear every day and to try to achieve a greater security. In this paper we present some of the most dangerous forms of risk which are risking web …