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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Job Searches In Liaison Departments: Opportunities For Outreach And Inreach, John Glover Jan 2017

Job Searches In Liaison Departments: Opportunities For Outreach And Inreach, John Glover

VCU Libraries Faculty and Staff Presentations

Liaison librarians are uniquely positioned to provide a library introduction to job candidates in their liaison departments. This outreach identifies important resources that might attract candidates, showcases the library to them and to liaison departments, and helps to solidify a library or library system's suite of offerings to a discipline.


Can You Spare 2 Hours? Target Your Audience With Customized E-News, Bettina Peacemaker, Patricia D. Sobczak, Martha Roseberry, Sue Robinson Jan 2015

Can You Spare 2 Hours? Target Your Audience With Customized E-News, Bettina Peacemaker, Patricia D. Sobczak, Martha Roseberry, Sue Robinson

VCU Libraries Faculty and Staff Presentations

E-newsletters (built in an affordable or free online mail platform) allow librarians to reach faculty with pointed, subject-based information. This poster features a sample from a series of e-newsletters created by liaison librarians, as well as tips for producing custom newsletters and discussion of impact.


Reach Out In A New Direction: Applying Public Relations Best Practices To Academic Outreach, Bettina Peacemaker, Sue Robinson, Marilyn Scott Jan 2014

Reach Out In A New Direction: Applying Public Relations Best Practices To Academic Outreach, Bettina Peacemaker, Sue Robinson, Marilyn Scott

VCU Libraries Faculty and Staff Presentations

Public relations isn’t just for Fortune 500 companies or high-profile celebrities. The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Thinking about outreach in these expansive terms goes beyond simple promotional activities, media relations, or marketing tactics, and the message should resonate with librarians. Building “mutually beneficial relationships” is at the very core of public services, and serving multiple publics should also be a familiar concept as libraries strive to reach a multitude of audiences.

This poster presentation explores key public relations best practices to …


Diversity Project: Poster Series Connects Core Values To Library Materials And Expertise, Bettina Peacemaker, Sue Robinson, Marilyn Scott Jan 2014

Diversity Project: Poster Series Connects Core Values To Library Materials And Expertise, Bettina Peacemaker, Sue Robinson, Marilyn Scott

VCU Libraries Faculty and Staff Presentations

Virginia Commonwealth University celebrates diversity as a core value, and VCU Libraries actively strives to foster inclusion and an understanding of difference. The diversity and culture poster series was envisioned as a way to connect education about diversity directly to library collections and expertise. This poster details the distribution, response, and impact of the series.