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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Building A Leader's Identity On Social Media, Morningstar Dickson
Building A Leader's Identity On Social Media, Morningstar Dickson
University Honors Theses
How can leaders use social media effectively to shape their identity as a leader? Based on previous scholarship, this paper argues that using an authentic leadership approach to social media usage, would balance a leader’s true identity as well as maintaining their relationship with their followers. Which would allow the leaders’ influence to be more effective. This paper consists of a literature review on authentic leadership, and trust, and then builds a conceptual model that will break down how a leader should build and present their identity on online formats. The model shows how identity on social media is a …