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Full-Text Articles in Social and Behavioral Sciences
Grassroots Branding: An Exploration Of Grassroots Businesses Within The Florida Skateboard Community, Lawrence M. Shaw
Grassroots Branding: An Exploration Of Grassroots Businesses Within The Florida Skateboard Community, Lawrence M. Shaw
USF Tampa Graduate Theses and Dissertations
Why do original/grassroots branding efforts occurring on a local level continue to proliferate despite the existing market saturation created by larger corporate entities? Using existing theoretical frameworks associated with “do it yourself” (DIY) culture, this thesis explores cultures and themes associated with skateboarding, including the production and consumption of brands of skateboarding products; the use of space and spatiality by skateboarders; and, finally, changes in skateboarding. I conducted ethnographic interviews within a network of skateboard entrepreneurs in the Florida skateboard community, seeking to understand why they start brands, their perceptions of their entrepreneurial efforts, and how these businesses operate. Drawing …
Resistance From Within: Domestic Violence And Rape Crisis Centers That Serve Black/African American Populations, Jessica Marie Pinto
Resistance From Within: Domestic Violence And Rape Crisis Centers That Serve Black/African American Populations, Jessica Marie Pinto
USF Tampa Graduate Theses and Dissertations
This thesis uses feminist critical discourse analysis to find and understand the discourses embedded in the mission statements and program documents of three domestic violence and/or rape crisis centers that primarily serve Black/African American populations in three distinct geographic locations in the United States. Existing literature addresses the discourses present in domestic violence and sexual assault service provision, but no literature addresses the discourses present in the mission statements of domestic violence and rape crisis centers, leaving a considerable gap in the literature. This project uses frameworks of feminist understandings of Foucauldian discursive patriarchal power, intersectionality and material feminism to …