Social and Behavioral Sciences Commons^™

Uncovering The Women In Ocean’S Eight: Understanding The Trends Of The Women’S Movement With The Portrayals Of Women In Film, Elyssa Michelle Day

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study seeks for a better understanding of the correlations between major milestones in the women’s movement and how that is reflected onto the silver screen. With the rise of sexual assault allegations against prominent figures in Hollywood, and the growth of the #MeToo movement, we in turn are beginning to see an influx of films being released, and older films being rebooted, with an all-female led cast. One of those all-female film reboots is Ocean’s Eight, a film coming from a male-dominated trilogy and genre. Because of this correlation, the question of whether the narratives within Ocean’s Eight reinforce …

“Everyone Wants That Ring, And I Have It”: A Content Analysis Of Identity Expressions From Female Castmembers On The Reality Television Series Wags (Wives And Girlfriends Of Sports Stars), Kaitlyn Millican

UNLV Theses, Dissertations, Professional Papers, and Capstones

Identity formation has been conceptualized in communication studies, but holds reduced presence as applied to contemporary cases involving the reality documentary television genre. This study investigates identity formation by examining the reality television series WAGs (Wives and Girlfriends of Sports Stars). This study utilized social identity theory as a lens through which an examination of how female partners of professional sports stars manage identity via the social medium platform of Twitter, with consideration to whether the identity management reinforces or negates identities portrayed on WAGs. In order to examine if the identity management reinforces or negates identities portrayed on WAGs, …

"The Destruction Of A Legacy": Agenda Setting And The Bill Cosby Sexual Assault Allegations, Larissa Teran

UNLV Theses, Dissertations, Professional Papers, and Capstones

Media scandal has been a contributing factor to the American culture for centuries. However, ambiguity and pre-conceived notions arise when the media scandal is framed differently by various mediated outlets. This study investigates media scandal by examining the Bill Cosby sexual assault allegations and how the scandal is framed by the media. This study utilized agenda setting theory to explore the argument that the public will think of the Cosby scandal as highly important due to frequent exposure and how the media presents and frames the stories on this subject could ultimately impact public opinion on issues such as power, …

Consumer Perspectives: Corporate Social Responsibility Through Advertisement And Publicity, Margaret George

UNLV Theses, Dissertations, Professional Papers, and Capstones

Corporations around the globe invest a considerable amount of resources in corporate social responsibility (CSR) initiatives. A delicate challenge for practitioners of this growing business practice is effectively leveraging media to communicate CSR to encourage positive perceptions of that brand from the public. Grounded in legitimacy theory, this study seeks to determine the most effective medium to communicate companies’ environmental and social CSR to increase positive perceptions. The research is operationalized through a quasi-experimental design that deployed two sets of questionnaires containing an advertisement and publicity stimuli depicting a brand’s environmental or social CSR to a random population. Participants’ responses …

A Content Analysis Of Gender-Specific Media Coverage Of Sport: Ncaa Athletic Department Home Webpages, Margo R. Malik

UNLV Theses, Dissertations, Professional Papers, and Capstones

Studies have found that media coverage of women’s sports is inadequate when compared with coverage of men’s sports. The results of these studies have revealed inadequacies in terms of amount of coverage as well as type of coverage. Findings demonstrate that there is a certain way media frame female athletes when they are covered. Female athletes are often portrayed in overly sexualized images, as feminine role models, as passive rather than active, and in sports that are considered gender-appropriate. These types of portrayals can perpetuate gender bias and stereotypes, undermine the true athletic ability of female athletes, and give the …

Television Consumption And Child Obesity: Linking Children's Contemporary Television Use, Physical Activity, And Advertising To Putnam's Displacement Hypothesis, Brittany L. Altamirano

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study observed the relationship between television consumption and child obesity through the theoretical construct of Putnam’s displacement hypothesis. It did so by updating the previous research through the investigation of the displacement of both physical activity and advertisements on contemporary television platforms. The inclusion of Putnam’s displacement hypothesis was to provide a foundational framework, not found in previous literature, to study two important paradigms that were represented in previous research: 1) the displacement of physical activity; and 2) the displacement of traditional advertisement exposure.

Several trends became apparent within previous literature. Previous literature did not include an explicitly stated …

Depictions Of Beauty On Cosmopolitan Magazine: Content Analysis Of Covers (1959-2014), Azalee Maslow

UNLV Theses, Dissertations, Professional Papers, and Capstones

The media, especially advertisers, have long used beautiful women as an ideal image for attracting viewers and selling products. American women have been portrayed as, ideally, thin Caucasians with blonde hair and blue eyes. Research has found that women compare themselves to the beautiful women in advertising and in turn have negative feelings towards their own appearance. This thesis’ goal is to find whether the ideal American woman has changed through a content analysis of the women on the covers of Cosmopolitan magazine over the past 55 years, 1959 through 2014. This content analysis will focus on how the covers …

Does Movie Viewing Cultivate Unrealistic Expectations About Love And Marriage?, Lauren F. E. Galloway

UNLV Theses, Dissertations, Professional Papers, and Capstones

The present study examines the association between consumption of media messages via movie viewing and endorsement of ideals and expectations about romantic relationships in a university-based sample of 228 respondents. Frequent viewing of romantic comedy and drama films was significantly and positively correlated with idealized notions that love conquers all, greater expectations for intimacy, and endorsement of the eros love style. Viewing preference for romantic movies was also significantly and positively correlated with fantasy rumination and marital intentions. However, participants who frequently watched romantic movies did not endorse beliefs in sexual perfection, mindreading, or disagreement disallowance. Implications of the findings …

Taiwanese Willingness To Communicate In English: Can Watching American Television Programs Help?, Yu-Ting Chien

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study explored the relationship between Taiwanese audiences' use of American television programs and their willingness to communicate in English. Taiwanese participants filled out an online survey consisted of questions from uses and gratifications constructs and willingness to communicate constructs. In addition, different subtitle settings were also examined.

Results indicated that participants with high integrative motivation consuming information from American television programs, in addition, the setting of subtitles were associated with perceived communication competence, integrative motivation, language anxiety and social interaction motivation.