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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Factors Affecting Cognitive Dissonance Among Automobile Magazine Subscribers, Petroulla Giasoumi
Factors Affecting Cognitive Dissonance Among Automobile Magazine Subscribers, Petroulla Giasoumi
Theses Digitization Project
This thesis examines the factors that help induce cognitive dissonance which may be dramitically reduced in new and used vehicle-buyers. The research uses a quantitative method to investigate whether vehicle owners experience cognitive dissonance when making decisions, influenced by others, getting good or bad deals when purchasing automobiles and being satisfied with their vehicles.
Next Generation Public Service Announcements For The Environment, Danielle Alexis Diaz
Next Generation Public Service Announcements For The Environment, Danielle Alexis Diaz
Theses Digitization Project
The purpose of this research was to design new public service announcements (PSAs) for a teenage audience around environmental topics. Using components of constructivist pedagogy and free-choice learning, these PSAs demonstrated how to fuse popular teen culture with environmental education objectives. The design of the PSAs for this project hinged on finding a current popular format that would grab the attention of teenagers in order to successfully communicate information. This was achieved by taking a popular MTV show and twisting it to fit educational purposes. The success of this approach was tested by surveying a group of 50 teenagers. The …