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The Qualitative Report

2014

Content Analysis

Articles 1 - 4 of 4

Full-Text Articles in Social and Behavioral Sciences

Converting Capital: The Experiences Of Latinas/Os In Graduate Health Care Programs, Maristela C. Zell Oct 2014

Converting Capital: The Experiences Of Latinas/Os In Graduate Health Care Programs, Maristela C. Zell

The Qualitative Report

This qualitative study combines critical race theory, cultural capital theory, and counter-storytelling to examine the experiences of Latina/o in graduate health care programs. Community cultural wealth provided the framework to investigate the mechanisms by which students converted their sociocultural assets into the kinds of social, cultural, and educational capital needed to succeed in a graduate program and pursue their career goals. A qualitative content analysis was employed to interpret participants’ conversion experiences. The forms of community cultural wealth described by Yosso – aspirational, linguistic, familial, navigational, social, and resistant – intersected and interacted with one another. Aspirational and linguistic forms …


Music, Musicians And Barroom Aggression, James C. Roberts, Kimberly Mattern Oct 2014

Music, Musicians And Barroom Aggression, James C. Roberts, Kimberly Mattern

The Qualitative Report

The purpose of this study was to explore the relationship between live bands and the music they play and aggression in barrooms catering to young, college-aged patrons. Twenty musicians representing 14 different cover bands playing in licensed drinking establishments throughout Northeast Pennsylvania were interviewed about their influence on the behaviors of bar patrons. Content analysis of completed interviews revealed several important findings. Most notably, each of the musicians interviewed in this study reported being able to control and manipulate patron behavior, not just through the music they play, but also through their stage presence, their physical appearance and attire, and …


A Methodological Framework For Projecting Brand Equity: Putting Back The Imaginary Into Brand Knowledge Structures, George Rossolatos May 2014

A Methodological Framework For Projecting Brand Equity: Putting Back The Imaginary Into Brand Knowledge Structures, George Rossolatos

The Qualitative Report

The aim of this paper is to outline a methodological framework for Brand Equity planning with structuralist rhetorical semiotics. By drawing on the connectionist conceptual model of the brand generative trajectory of signification (Rossolatos 2013a, 2013g) it will be displayed in a step-wise fashion how a set of nuclear semes and classemes or an intended semic structure that underlies manifest discursive structures may be projected by its internal stakeholders (i.e., a brand management team, an account planning team or a marketing research team) with view to attaining differential brand associations. The suggested methodological framework focuses on the strength and uniqueness …


Nature Writing, American Exceptionalism, And Philosophical Thoughts In Edward Bliss Emerson's Caribbean Journal, Raúl Mayo-Santana Apr 2014

Nature Writing, American Exceptionalism, And Philosophical Thoughts In Edward Bliss Emerson's Caribbean Journal, Raúl Mayo-Santana

The Qualitative Report

Through the use of qualitative content analysis (Patton, 2002), this essay examines the philosophical thoughts presented in the journal and family letters of Edward B. Emerson for 1831-1834, written in the Caribbean while he was seeking relief from consumption (tuberculosis). The analysis focused on the themes of nature writing, American Exceptionalism, and the journal as evidence of a liminal life-death event. Edward was actively engaged in the genres of travel and nature writing, where Transcendentalist ideas were not evident. In contrast, important elements of that movement emerged in his philosophical expressions. Edward evinced an acute and creative mind until the …