Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Public Relations Promotion To Advance Child Reading And Literacy, Rosemarie Mcginty
Public Relations Promotion To Advance Child Reading And Literacy, Rosemarie Mcginty
Senior Honors Projects, 2010-2019
A literacy event was held on JMU's campus in order to increase literacy in Harrisonburg children. This article goes through the campaign process, from planning the event to the evaluation. Third grade children were able to benefit from this event and the learning experience is documented here.
To Expel, Or To Not Expel? An Analysis Of James Madison University's Crisis Communication And Response To Sexual Assault, Julie M. Hirschhorn
To Expel, Or To Not Expel? An Analysis Of James Madison University's Crisis Communication And Response To Sexual Assault, Julie M. Hirschhorn
Senior Honors Projects, 2010-2019
Over the past decades, there have been several communication crises domestically and internationally. The public relations team behind each company, organization or public figure handles each crisis in a unique fashion. Some crisis management techniques work to rebuild the image of the organization effected, while other strategies fail to produce the desired outcome. It is important to study the practice of crisis management and crisis communication to understand how public relations teams operate in times of pre-crisis, crisis, and post-crisis, as well as how they improve internal and external communications with the significant affected publics. This project will focus on …
"All The World's A Stage:" A Social Media Project For The American Shakespeare Center, Lauren D. Ambrose
"All The World's A Stage:" A Social Media Project For The American Shakespeare Center, Lauren D. Ambrose
Senior Honors Projects, 2010-2019
As the nation’s only original re-creation of Shakespeare’s indoor theater, The American Shakespeare Center plays a lead role in its local area of Staunton, Virginia. The organization boasts a prominent following in the theatre and on Facebook; however, its remaining social media accounts have been stuck in the Renaissance. In November 2014, the ASC got an update in the form of a new cast member—the “What’s Your Shakespeare Personality?” quiz and web based application. Using extensive research into local demographics, audience and arts trends and social media usage, this project sought to assist the organization in the application’s launch and …
Google Glass And Public Relations: The Use Of Optical Head-Mounted Displays In Building Dialogue, Daniel W. Vieth
Google Glass And Public Relations: The Use Of Optical Head-Mounted Displays In Building Dialogue, Daniel W. Vieth
Senior Honors Projects, 2010-2019
The field of public relations is almost always on the forefront of new communication technologies, such as Web 2.0, social networking, and now “wearables.” One prominent example of an emerging wearable technology is Google Glass, an optical head-mounted display (OHMD) that was released in a large-scale beta version by Google Inc. from April of 2012 until January of 2015, with a future commercial version on the way. Using a qualitative content analysis to explore how the current and potential use of Google Glass complies with the tenets of the dialogic theory, this study found that OHMDs have the potential to …