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Social and Behavioral Sciences Commons^™

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Retrospective Theses and Dissertations

University of Central Florida

1985

Endorsements in advertising

Articles 1 - 1 of 1

Full-Text Articles in Social and Behavioral Sciences

An Investigation Of Effectiveness Of Three Methods Of Presentation Of Celebrity Endorsers On Product Recall And Product Image In Print Advertising, Christina. Mayers-Drumm Jan 1985