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Social and Behavioral Sciences Commons™
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Articles 1 - 9 of 9
Full-Text Articles in Social and Behavioral Sciences
"Don't Throw Anything Away!" Greenwashing In Public Relations, Christopher Devauld, Lelia Green
"Don't Throw Anything Away!" Greenwashing In Public Relations, Christopher Devauld, Lelia Green
Research outputs pre 2011
As environmentalism becomes increasingly popular, the importance of environmental language, images and ideas becomes more critical. This paper discusses the significance of environmental communication and its potential role as a “green” cloak for environmentally destructive practices and companies. Although there are many examples of the corporate use of “greenwash”, this paper illustrates the concept using one of Shell Oil’s controversial advertisements from 2007. Greenwash is a communications strategy which uses environmental images and language to make corporate activity appear eco-friendly, whether or not it is environmentally destructive. Through content analysis, visual decoding, and with reference to findings by regulators, the …
The Boycott Model Of Foreign Product Purchase: An Empirical Test In China, Malcolm Smith, Qianpin Li
The Boycott Model Of Foreign Product Purchase: An Empirical Test In China, Malcolm Smith, Qianpin Li
Research outputs pre 2011
The primary purpose of this paper is to investigate and ascertain the effects of integrative motivation on the willingness to participate in boycott activities. This paper uses a mail survey to examine the relationships among six constructs in a boycotting issue context, in order to explore Chinese consumers’ willingness to boycott against Japanese products or services with the fallout from a Japanese former PM’s continuous visits to a controversial war shrine since 2001. The findings suggest that there are significant and positive pairwise relationships between boycott participation and three factors (i.e. animosity, efficacy, and prior purchase). High animosity towards Japanese …
Using Nicknames, Pseudonyms And Avatars On Heartnet: A Snapshot Of An Online Health Support Community, Debbie Rodan, Lynsey Kay Uridge, Lelia Green
Using Nicknames, Pseudonyms And Avatars On Heartnet: A Snapshot Of An Online Health Support Community, Debbie Rodan, Lynsey Kay Uridge, Lelia Green
Research outputs pre 2011
Cardiovascular disease remains one of the leading causes of death and long-term disability for the ageing Australian population. During recovery from a heart event, many people seek an alternative to traditional support groups and look to the Internet and World Wide Web to establish a connection with others who have had a similar experience. HeartNET provides just such an alternative support structure for anyone affected by heart disease. One issue faced by members of any online support community is whether to remain anonymous by using pseudonyms, nicknames or avatars or whether to accept a certain level of risk, usually in …
Conditional Beta Capital Asset Pricing Model (Capm) And Duration Dependence Tests, David E. Allen, Imbarine Bujang
Conditional Beta Capital Asset Pricing Model (Capm) And Duration Dependence Tests, David E. Allen, Imbarine Bujang
Research outputs pre 2011
This paper uses a sample of 50 companies continuously listed on Main Board of Bursa Malaysia from January 1994 until December 2001 and uses duration dependence tests whilst applying two asset pricing models based on the CAPM; the two Factor Model developed by Fama and French (F&F)(1998) and Ferson, Sarkissian and Simin’s (FSS) (2008) conditional beta model applied to estimate the conditional beta of CAPM as to generate the positive and negative abnormal returns. The findings suggest that both the Log Logistic and Weibull hazard models seem to support the existence of negative duration dependence for both positive and negative …
Synchronous Asynchronicity: The Use Of Mobiles To Pattern Face-To-Face Encounters In Chaotic Environments, Jason Raymond Noble, Lelia Rosalind Green
Synchronous Asynchronicity: The Use Of Mobiles To Pattern Face-To-Face Encounters In Chaotic Environments, Jason Raymond Noble, Lelia Rosalind Green
Research outputs pre 2011
Although mobile media are commonly associated with distant communications, young adults also use Short Message Service (SMS) texting for inter-group exchanges in co-located circumstances. Such co-located mobile phone use is particularly evident where usual communication cues are compromised by a chaotic environment. Chaos can ensue when cues of voice and vision are impaired, with secondary impacts upon clear thought and fixed points of reference. A dark, noisy club environment would provide one example of this dynamic at work. Chaotic surroundings can encourage a pleasing suspension of individual control, while exposing participants to a range of social and emotional risks. Text …
We've Thrown Away The Pens, But Are They Learning? Using Blogs In Higher Education, Katrina Strampel, Ron Oliver
We've Thrown Away The Pens, But Are They Learning? Using Blogs In Higher Education, Katrina Strampel, Ron Oliver
Research outputs pre 2011
In today’s university classrooms, “the time of restricting students products and learning opportunities to ink on paper are past” (Siegle, 2007). Blogs are only one of many computer-mediated technologies starting to dominate blended and wholly online courses. Most people assume that using these technologies, because it is what the students want, will translate into increased learning opportunities. As the literature continuously asserts, however, learning, and especially reflection, does not just happen (Boud, Keogh, & Walker, 1985). It seems imperative, therefore, that extra measures are taken when any technology is being implemented in a university classroom to ensure high levels of …
Ausfta And Its Implications For The Australian Stock Market, David E. Allen, Lee Kian Lim, Trent Winduss
Ausfta And Its Implications For The Australian Stock Market, David E. Allen, Lee Kian Lim, Trent Winduss
Research outputs pre 2011
This paper investigates whether current and future domestic and United States macroeconomic variables can explain long and short run stock returns in Australia. This is undertaken with a view to examining the potential implications of the Australia-United States Free Trade Agreement (AUSFTA). America is included in the analysis as a “foreign influence”. In the recent past it has been Australia’s second largest trading partner after Japan. The long run relationship tested in this study is based on the present value model of stock prices, which is tested using a range of cointegration and causality tests. These include the Johansen ML …
Designing Accessible On-Line Environments For The Visually Impaired, Ruchireak Permvattana, Ron Oliver, Frank Bate, Jean Macnish
Designing Accessible On-Line Environments For The Visually Impaired, Ruchireak Permvattana, Ron Oliver, Frank Bate, Jean Macnish
Research outputs pre 2011
Providing accessible Web pages is becoming a key concern for many providers of electronic information. There are many people who find accessing Web pages difficult and among these, vision impaired users are perhaps the group with the greatest needs. The Web is a strong visual environment and most designers use this aspect of the environment as a critical element in their interface and information design. Such strategies, while providing many opportunities for mainstream Web users, provide limiting and impeding outcomes for visually impaired Web users. There are a number of accessibility standards that now exist to inform and guide the …
Your Place, My Place, Interface, Lelia Green (Ed.)
Your Place, My Place, Interface, Lelia Green (Ed.)
Research outputs pre 2011
This publication is the output of 2001 School of Communications and Multimedia post-graduate cohort. For many of us this is the first time our own work will be seen beyond the assignment or the essay destined for the tutor. For students from the interactive multimedia and film and video streams communicating in the written word without the assistance of pictures and electrical gadgetry can be a frightening experience. Further, most us of had little experience in creating or simulating an academic journal with all that it entails. Still, with assistance of our publications unit coordinator Lelia Green we soldiered on. …