Social and Behavioral Sciences Commons^™

Unintended Consequences Of Arousing Fear In Social Marketing, Nadine Henley, Rob Donovan

Research outputs pre 2011

The intention of social marketers, by definition, is to contribute to social good. However, an unintended consequence of the frequent use of fear-arousal in social marketing may be the creation of a sense of helplessness both in the target market and in unintended markets. Arousing fear may be counterproductive when attempting to persuade some people to abandon anxiety-soothing, addictive behaviours, such as smoking, drug and alcohol use (Firestone 1994) and may lead to counterproductive, fatalistic thinking and maladaptive responses (Job 1988; Rippetoe & Rogers 1987). The possibility that fear arousal creates helplessness is an important issue for marketing in the …

Proceedings Of The Sixth International Women In Leadership Conference: Vision In Leadership: Women Redefining Power, Adrianne Kinnear (Ed.)

Research outputs pre 2011

The International Women in Leadership conference attracts internationally renowned speakers as well as a wide audience from across the nation. The Conference is at the forefront of organisational and leadership research and provides a means of personal interaction with preeminent female researchers and leaders in Australia and overseas. Such interaction deepens the understanding of the leadership capacities of women and of leadership in organisations, knowledge which is central to the intellectual work of the Women in Leadership Project.

International Review Of Women And Leadership: Special Issue 1999, Jane Long (Ed.)

Research outputs pre 2011

The centenary of women's suffrage in Western Australia in 1899 has presented many moments to reflect upon and evaluate women's experiences, to recognise and respond to the diversity of women's lives and concerns. This special issue of the International Review of Women and Leadership is one contribution to a year's activities marking that centenary.

Millicent Poole's preface discusses the genesis of these papers in a successful series of seminars in 1998 hosted by the Centre for Research for Women which attested, each fortnight, to the energy, intellectual rigour and vibrancy of participants. Poole contextualises the seminar series by pointing out …