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An Exploratory Study Of Mobile Messaging Preferences By Age: Middle-Aged And Older Adults Compared To Younger Adults, Alexis Kuerbis, Katherine Van Stolk-Cooke, Frederick Muench

Publications and Research

Introduction: Mobile technologies, such as short message service or text messaging, can be an important way to reach individuals with medical and behavioral health problems who are homebound or geographically isolated. Optimally tailoring messages in short message service interventions according to preferences can enhance engagement and positive health outcomes; however, little is known about the messaging preferences of middle-aged and older adults.

Methods: Utilizing secondary data, global messaging preferences were examined to inform the development of short message service interventions for adults of all ages. Two hundred and seventy-seven adults were recruited through an online labor market. They completed an …