Social and Behavioral Sciences Commons^™

How Intelligent Ci Instruction Gives Law Students A Competitive Edge, Heather Simmons, Beau Steenken, Liz Whittington, Joshua Pluta

Presentations

"Competitive intelligence" (CI) is a term that gets bandied about across many sectors, but how exactly do law firms use it to further their business? Academics are aware of CI as a concept, but teaching students how to conduct competitive intelligence requires a more nuanced understanding of how it is actually used. In a discussion moderated by a newer academic librarian who will be teaching competitive intelligence for the first time, a firm librarian will share insights into how competitive intelligence can and should be used, and an academic librarian who regularly teaches competitive intelligence will offer tips on how …