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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Corporate Sponsorship And The Consumer Socialization Of African American Women Athletes: A Qualitative Study, Tahla Monique Wade
Corporate Sponsorship And The Consumer Socialization Of African American Women Athletes: A Qualitative Study, Tahla Monique Wade
Open Access Theses & Dissertations
African-American consumption is a unique feature of the American consumer market. A characteristic of African American consumers is their participation in conspicuous consumption. A look into the sociological concept of consumer socialization can drive insight to what initiates purchases of this group. However, this is not studied as an evolving process. Over time, individuals may encounter several new influences that affect their consumer socialization and purchase behavior, including the possibility of corporate sponsorship. To explore this evolution, I examine if corporate sponsorships affect the consumer socialization of African-American women collegiate athletes. Fifteen NCAA Division I African-American women athletes from a …
Examining Perceptions On Women's Issues Including Intersectionality Of Class, Misogyny, And Stereotypes Of Mexican And Latin American Women Within The Telenovela La Reina Del Sur, Donna Garcia Sianez
Examining Perceptions On Women's Issues Including Intersectionality Of Class, Misogyny, And Stereotypes Of Mexican And Latin American Women Within The Telenovela La Reina Del Sur, Donna Garcia Sianez
Open Access Theses & Dissertations
In many cultures dominated by a patriarchal society, the media have had their influence on how women's issues such as intersectionality of class, misogyny and stereotypes are perceived. One particular medium is telenovelas which are a popular form of entertainment among Latino/a viewers. Therefore, this analysis is based on perceptions in the roles of women through La Reina Del Sur, a popular telenovela, and how it relates to Mexican and Latin American cultural norms.