Social and Behavioral Sciences Commons^™

Advice On Facebook: Channel Effects On The Evaluation Of Advice, Douglas E. Pruim

Open Access Theses

This thesis explores the evaluation of advice given in comments on Facebook status updates. To date, most research on advice has focused on dyadic, face-to-face interactions. The masspersonal channel of Facebook introduces a public into advice exchanges, including not only an audience but multiple advisors. The current study extends advice response theory by examining how advice recipients are affected by perceived consensus and tailoring in advice messages, and by the trait of conformity or the desire to conform to others' opinions. Participants (N = 269) completed questionnaires about past status updates on Facebook in which they disclosed a problem and …