Social and Behavioral Sciences Commons^™

Rapid Demand Curves: Reward Valuation Using Behavioral Economics, Charles Nastos

Masters Theses, 2010-2019

Within the past few decades, the psychological field of operant behaviorism has converged with the field of economics to aid in the description and interpretation of behavior. In doing so, more stringent, empirical methods of measuring and analyzing behavior have been produced. Laboratory experiments with both human and non-human animals have been used to study concepts that are integral to both fields, such as supply and demand, scarcity, and choice behavior. One goal of behavioral-economic research is to establish a demand function; that is, how does a change in the price of a commodity influence changes in its consumption? Consequently, …