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Social and Behavioral Sciences Commons™
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Articles 1 - 11 of 11
Full-Text Articles in Social and Behavioral Sciences
Instagram Ideals: College Women's Body Image And Social Comparison, Paige K. Hill
Instagram Ideals: College Women's Body Image And Social Comparison, Paige K. Hill
Masters Theses
The present study unveils several themes that detail female college students’ experience, usage, and social comparison trends on Instagram, with a particular emphasis on body image. Compared to a study conducted by Meta Inc., which found that social comparison disproportionately affected young females (Social Comparison Exploratory Research, 2020), this study highlights insights directly expressed by young females in college concerning their past and current experiences on the platform. With over 90% of women in colleges across the United States reporting body and image dissatisfaction (Pritchard & Cramblitt, 2014), this study aims to contribute to existing literature, showcasing whether female students …
Facebook Intensity Use Related To Gender Identity And Self-Esteem Among Female College Students, Li Zhang
Facebook Intensity Use Related To Gender Identity And Self-Esteem Among Female College Students, Li Zhang
Masters Theses
As a popular social media platform, Facebook has already become a vital part of college students’ social lives. The purpose of this study is to explore the relationships among Facebook use, gender identity and the level of self-esteem among young female college students (from age 18 to 23). Previous studies have argued that Facebook has the ability to enhance or reshape gender identity by providing control over online self-presentation. In addition, by using Facebook intensively and frequently, users gain popularity (a larger network of Facebook friends), which also increases users’ self-esteem and the feeling of being connected with others. In …
The Analysis Of The Social Media Among The Youth In The Catholic Diocese Of Moshi And The Implications For Youth Faith Sharing, Faustine Tarimo
The Analysis Of The Social Media Among The Youth In The Catholic Diocese Of Moshi And The Implications For Youth Faith Sharing, Faustine Tarimo
Masters Theses
The purpose of this study is to examine evangelization in the Catholic Diocese of Moshi in the advent of social media in the 21st century. It investigates the use of social media among youth to find out what social media young people are using and how they are using it to share their faith. It explores the question of whether the use of social media among youth helps them actively in the use in their faith. A survey of 220 youth was conducted across four Vicariates of the Catholic Diocese of Moshi. The results show themajority of the sampled population …
Facing The Idea That Facebook Faces Us Towards Narcissism, Adam Forsberg
Facing The Idea That Facebook Faces Us Towards Narcissism, Adam Forsberg
Masters Theses
Since its creation in 2004, Facebook has experienced tremendous growth and success, allowing users to communicate and share their life with people all over the world. Facebook is used to share information with others and allows users to show their friends what is happening in their lives. Erving Goffman developed face management theory as a way to explain how and why people preserve and maintain their public self image. This study applies Goffmans theory of face management to develop an understanding of how Facebook is used and specifically whether Facebook use influences narcissistic tendencies in its users. The researcher surveyed …
Like, Retweet, Repeat: Social Media's Impact On Real Estate Marketing, Emily Kendall
Like, Retweet, Repeat: Social Media's Impact On Real Estate Marketing, Emily Kendall
Masters Theses
With the advent of Facebook and Twitter, people from all walks of life in all parts of the world have the ability to connect electronically, impersonally, and constantly. Small businesses are just beginning to unlock the power of social media marketing, specifically real estate professionals. Shelly Chaiken created the Heuristic Systematic Model of persuasion, the descendant of the Elaboration Likelihood Model. This study applies the tenets of Chaiken's HSM to the methods of persuasion employed by real estate agents via Facebook and Twitter. Fifty participants were surveyed by the researcher in order to gauge their activity, interest level, and motivation …
The Story Of Your Life On A Single Page: Assessing The Narrative Coherence Of Life Storytelling Through Facebook's Timeline Profile Design, Joseph Marcus
Masters Theses
Facebook's transition to the Timeline profile design brought with it a new focus: Life storytelling. Walther Fisher posited the narrative paradigm as a way of understanding all communication in the form of stories. The paradigmatic component of coherence assesses the structural integrity of a narrative, the characters, and the encompassing themes found within. This study applies narrative coherence to the Timeline profile design to assess the coherence of life narratives told through individuals' Facebook Timelines. The researcher observed the Timeline profiles of 15 participants on the basis of three research questions. The researcher's observation yielded data suggesting that life narratives …
How Facebook Friendship Transforms The Superior-Subordinate Relationship: A View From Relational Dialectics Theory, Raquel Hellenga
How Facebook Friendship Transforms The Superior-Subordinate Relationship: A View From Relational Dialectics Theory, Raquel Hellenga
Masters Theses
This thesis project explores how Facebook friendship transforms the relationship between superior-subordinate dyads in the workplace through the lens of relational dialectics theory. A convenience sample of five superior-subordinate dyads (N=10) was used. Criteria for participation included: the superior must be full time and must be the subordinate's direct superior, the subordinate must work at least part time, both must have worked in the organization for at least three months, and the two must be friends on Facebook who communicate at least weekly through the site. This study utilizes qualitative, face-to-face, in-depth participant interviews. The interview questions are open-ended in …
The Rancor Of Republicans, The Diatribe Of Democrats A Social Network Analysis Of Partisan Interconnectivity On Facebook, Sean Langille
The Rancor Of Republicans, The Diatribe Of Democrats A Social Network Analysis Of Partisan Interconnectivity On Facebook, Sean Langille
Masters Theses
The Internet has played a more active role in shaping modern American political communication. With the increased popularity of social networking through websites like Facebook, more are taking to the Internet to engage in civic dialogue. This study will explore how the exchange of socially networked images, texts, and audio between Democrats and Republicans affect beliefs, behaviors and perceptions. Utilizing qualitative methodologies, the researcher interviewed ten (10) registered democrats and ten (10) registered republicans. The participants were basked ten questions and ten follow up questions. The study applied a social network analysis to evaluate how socially networked dialogue between Republicans …
Diffusion Of Social Media Among County 4-H Programs In Tennessee, Rebekah Bowen
Diffusion Of Social Media Among County 4-H Programs In Tennessee, Rebekah Bowen
Masters Theses
Over the past decade, Cooperative Extension and 4-H professionals have been faced with the decision of whether they should adopt new communication technologies such as social media to interact with their rapidly growing audience. Current research on social media and Extension shows that there are some identified risks and barriers (Fuess & Humphreys, 2011; Seger, 2011); however, many Extension professionals believe that social media usage could be very beneficial for Extension and\or 4-H usage (Coates, 2004; Rhoades, Thomas & Davis, 2009; Kinsey, 2010). In order to increase the body of empirical research on this subject, a quantitative study was conducted …
To Post Or Not To Post: An Examination Of Gender Differences In Undergraduates' Self-Disclosure On Facebook, Alyson Thompson
To Post Or Not To Post: An Examination Of Gender Differences In Undergraduates' Self-Disclosure On Facebook, Alyson Thompson
Masters Theses
Due to the popularity and role Facebook plays in society, the present study seeks to better understand why undergraduates disclose on Facebook and what they are willing to share. The research questions for the study include: RQ 1: Are undergraduate women, ages 18-23, or undergraduate men, ages 18-23, more likely to disclose personal information on Facebook?, RQ 2: Are undergraduate women, ages 18-23, or undergraduate men, ages 18-23, more likely to disclose contact information (e-mail address, phone number, address, instant message screen name) on Facebook?, and RQ 3: Are the reasons for engaging in self-disclosure different between undergraduate women, ages …
Social Media Networking Strategies For The Yale New Haven Center For Emergency Preparedness And Disaster Response (Ynh-Cepdr)/ Yale New Haven Health System Center For Healthcare Solutions (Ynhhs-Chs), Amanda Smith
Masters Theses
This paper investigates the uses and gratification of social media for both personal and organizational usage among employees at the Yale New Haven Center for Emergency Preparedness and Disaster Response/Center for Healthcare Solutions in New Haven, Connecticut. The purpose of this thesis is to assess and evaluate the relationship between YNH-CEPDR/CHS' usage of social media tools and the organization's employees' personal attitudes, beliefs and usage of Facebook, Twitter, LinkedIn, and YouTube. Employees of CEPDR/CHS were surveyed regarding the function of social media for emergency management communication and the promotion of products and services. Results suggest that while employees generally agree …