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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Public Relations Strategies To Manage Collegiate Co-Curricular Programs, Sarah Szweda
Public Relations Strategies To Manage Collegiate Co-Curricular Programs, Sarah Szweda
Masters Essays
The purpose of this project was to illustrate how principles of communications management, specifically the concepts of branding, audience analysis, relationship building and strategic communication plans, should be utilized in institutions of higher learning to manage and promote involvement in collegiate co-curricular events. This study combines research from student engagement with communication concepts and serves to bridge the gap that exists between literature on student engagement and practical public relations strategies. A case study that analyzes one collegiate cocurricular in terms of those four core concepts of communications management, providing practical findings and suggestions for implementing those strategies at other …
Wine Public Relations: Promoting Georgian Wine In The U.S.Market, Tea Kokhreidze
Wine Public Relations: Promoting Georgian Wine In The U.S.Market, Tea Kokhreidze
Masters Essays
This project offers a hypothetical public relations plan for Georgian wine to achieve success in establishing Georgian wine export to the United States. It begins with the history of wine public relations and explores how winning public relations campaigns have been conducted in the wine business. Based on research presented in the literature review, a hypothetical public relations plan is provided on how to build a brand image for Georgia as an origin for wine and introduce Georgian wines to various U.S. markets. The public relations plan presented in the paper will aim to: introduce Georgian wines to various U.S. …
Sports Studies: Public Relations Guidelines, Kevin Smith
Sports Studies: Public Relations Guidelines, Kevin Smith
Masters Essays
With numerous sport studies programs throughout the country being added, this project is intended to function as a guide for developing a public relations plan to launch and grow these new programs. This paper will offer a hypothetical public relations plan for schools to use as a guide when adding their program.