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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

A Cultural Consideration: Eliminating The Barriers In Order To Effectively Communicate Crises, Morgan H. Dunaway Dec 2015

A Cultural Consideration: Eliminating The Barriers In Order To Effectively Communicate Crises, Morgan H. Dunaway

Master's Theses

This study aimed at gaining a better understanding of the Hispanic American culture in an effort to evaluate how they view and receive messages sent from the government. The purpose of this study was to further the conversation that messages should be designed with careful thought in order to resonate with the target audience involved in the communication process. A previous study found that the majority of the Hispanic American population felt as if they are overlooked and would not be warned properly in a time of crisis (Heath, Lee, & Ni, 2009). Therefore, the present study focused on variables …


Effects Of Clarity And Group Membership, Fatima Akia Martin Jan 2015

Effects Of Clarity And Group Membership, Fatima Akia Martin

Master's Theses

Reciprocal-trust relationships are at the very foundation of our social contracts with one another. Trust and the implied promise of reciprocity have real world effects on how we make decisions in our personal and professional lives. When we have received a benefit from another person, and later have an opportunity to give a benefit back to that same person, we often use the level of trust implied by the initial benefit received as a guide to the amount of benefit we should return. The current study investigated how the clarity of the trusting individual's intentions to trust and his/her group …