Social and Behavioral Sciences Commons^™

Academic Librarians Perception And Attitude Towards Marketing Of Library Services In Delta State, Nigeria, Azuka O. Chegwe, Sebastian E. Anaehobi

Library Philosophy and Practice (e-journal)

Abstract

This study examined academic librarian’s perception and attitude towards marketing of library services in Delta State, Nigeria. The design of the study is descriptive survey. The population consists of 146 academic librarians in Delta State, Nigeria. Four research questions guided the study. The research instrument for the study was questionnaire. Out of 146 questionnaires administered, 138 were retrieved and analyzed using arithmetic mean, simple percentage. The major findings of the study were as follows: Academic librarians have positive perception and positive attitude towards marketing of library services; academic librarians are faced with some challenges such as casual approach of …

Marketing Of Web-Based Library Resources In Nigerian Universities, Effiong Emmanuel Okon, Inyang John Ime, Etim Ima-Obong A

Library Philosophy and Practice (e-journal)

This research work assessed the strategic issue of marketing of web-based information resources and services via library websites in academic libraries in Nigeria. Current status of university library websites was examined in terms of visibility, online services/resources and networking with subject gateways, professional associations etc. The study adopted survey design, with population of 44 university library websites and sample size of 16 library websites. Checklist was used for data collection and analyzed using simple percentage. The study revealed that academic library websites were under utilized for marketing of information resources as this development is evolving. It recommended that there should …