Social and Behavioral Sciences Commons^™

Evaluating Different Health Communicatioin Theories To Deter College Binge Drinking: A Look At Promising Directions For Future Research, Kristen Meyer Sunde

LSU Master's Theses

ABSTRACT

For more than 30 years, college administrators and health communicators have used binge drinking prevention campaigns on university campuses to deter students from this dangerous and life-threatening habit.

Despite the prevalence of such campaigns (Wechsler, Seibring, Liu & Ahl, 2004), binge drinking remains the top public health threat for this population (Wechsler, Dowdall, Davenport, & Castillo, 1995).

In this study, the researcher conducted an experiment using fear appeals to see if these messages were more effective than social norms messages, which are often used in college binge drinking prevention campaigns (Real & Rimal, 2007), at prompting higher message credibility …

Public Perception And The Oil Industry: An Analysis Of Oil Employees' And Nigerians' Opinions Regarding Exxon Mobil And Shell Oil's Corporate Social Responsibility Efforts, Liana L. Narcisse

LSU Master's Theses

This study looked at oil industry employees’ and Nigerians’ perceptions of Exxon Mobil and Shell Oil as socially responsible corporations and the role the two-step flow model of communication plays in shaping these publics’ impressions of the companies. Measures of participants’ perceptions of corporate social responsibility (CSR) were developed using Carroll’s 1971 three-dimensional model of CSR and Ketola’s (2008) holistic model of CSR. This study found that for both companies participants had average to less-than-favorable perceptions of the companies’ socially responsible behavior, according to the various categories of CSR. However, employees were more likely to view the companies more favorably …

Autism Spectrum Disorders: Validation Of The Autism Spectrum Disorders - Problem Behavior For Children (Asd-Pbc), Relationship Between Age And Challenging Behaviors, Children And Adolescents With Autism Spectrum Disorders Compared To Typically Developing Controls On The Behavioral Assessment For Children, Second Edition (Basc-2), Sara Rebecca Mahan

LSU Master's Theses

Researchers found that Autism Spectrum Disorder (ASD) is a predictor for challenging behaviors. Since challenging behaviors are obstacles for social development and learning, it is important to determine if and what challenging behaviors are exhibited and how to best treat them. The Autism Spectrum Disorder – Problem Behavior for Children (ASD-PBC) is an 18 item informant based questionnaire specifically designed to measure challenging behaviors in children with ASD. Convergent and discriminant validity against the Behavioral Assessment System for Children, Second Edition (BASC-2), demonstrated the preliminary validity for the ASD-PBC for use among children and adolescents with ASD. Study 2 examined …

The Effects Of Comedic Media Criticism On Media Producers, Lindsay Nicole Newport

LSU Master's Theses

Leaning heavily on the media criticism and soft news literatures, the study analyzed comedic media criticism and the effect (if any) it has on the practices of media producers by studying a early 2009 exchange between The Daily Show host Jon Stewart and Mad Money with Jim Cramer host Jim Cramer. In the exchange, Stewart criticized the financial advice Cramer doles out on Mad Money, suggesting that Cramer perhaps knowingly leads his viewers astray with ill-advised stock tips. A quantitative content analysis of claims (N=510) pulled from Mad Money transcripts both before and after Stewart’s criticism of Cramer revealed little …

Dress, Dialogue, And Gender In The Mary Tyler Moore Show From 1970-1977, Ashley Hayes

LSU Master's Theses

Hayes, Ashley, B.S., Western Kentucky University, 2007. Master of Science, Fall Commencement, 2010. Major: Human Ecology Dress, Dialogue, and Gender in The Mary Tyler Moore Show from 1970-1977 Thesis directed by Jenna Tedrick Kuttruff, Professor Pages in thesis: 78 Words in abstract: 303 ABSTRACT The Mary Tyler Moore Show has been recognized as the first television program to feature a single career oriented female, the lead character Mary Richards. Many aspects of the show have been researched, including whether Mary Richards could be considered a true feminist role model. The show, which aired from 1970-1977, is important as it reflects …

Caregiver Perceptions Of Aggression In Preschool-Aged Boys, Charlene Philleatric Jenkins

LSU Master's Theses

The purpose of this study was to examine the relationship between caregiver level of education and their perception of aggression in preschool boys. Accurately perceiving aggression is important in that it affects how caregivers interact with children in their care. Research has demonstrated that caregivers have an important role in helping a child shape his identity; getting accurate feedback would be important for a child’s self-perception. It was hypothesized that caregivers with less education may be more likely to misperceive preschool boys play and label them aggressive. The results indicated that caregiver’s with a high school or GED education were …

Staying Objective: The Effect Of Corporate Public Relations On Video Game Journalists, Benjamin Jenkins

LSU Master's Theses

The video game industry makes more than $10 billion a year in the United States alone. It is a young and booming medium. Growing alongside the video game business is the video game media, a niche form of journalism comprised mostly of gaming websites and a few reporters in traditional media. This thesis examines the young gaming news industry through in-depth interviews conducted with six journalists from various news outlets. The research focused on two things: if game journalists followed the same norms and routines as news journalists and if game companies were able to influence what game journalists wrote …

A New Focus For A University: Designing A Web Site To Feature Community Service, Andrea Louise Clesi

LSU Master's Theses

This research used focus groups and usability testing to determine how a major land-grant university should design a Web site that would feature the community service work of faculty and staff, students and alumni, also referred to as stakeholders. University public relations professionals planned to launch an interactive Web site as part of the university’s sesquicentennial celebration in 2010, but had concerns that the Web site would not attract stakeholders. The research sought to answer the following questions based on uses and gratifications and impression management theories: What uses and gratifications, if any, do social networking sites provide stakeholders? Does …

Macular Pigment Optical Density During Pregnancy And Its Relationship To The Diet, Alicia Page

LSU Master's Theses

Women, compared to men, are at higher risk for age-related macular degeneration (AMD), the leading cause of blindness in the elderly. The accumulation of dietary carotenoids, lutein (L) and zeaxanthin (Z) within the macula make up macular pigment and provide important protection to the retina. Macular pigment optical density (MPOD) gives a measure of macula pigment density. MPOD has been shown to be influenced by fruit and vegetable L and Z and docosahexanoic acid (DHA, 22:6n-3), cold water marine fish being the dietary source. A high MPOD may protect against AMD. Intake of DHA by women is low (40-120 mg/d) …

The Relationship Among Self-Efficacy, Negative Self-Statements, And Social Anxiety In Children: A Mediation, Brittany Nicole Moree

LSU Master's Theses

Evidence suggests that general self-efficacy, one’s beliefs about his or her global abilities, and social self-efficacy, one’s beliefs in his or her ability to navigate social situations, are strongly connected to levels of social anxiety. Negative self-statements, also known as negative self-referent cognitions, have also been linked with levels of social anxiety. Although self-efficacy and negative self-statements have been shown to be important variables in the phenomenology and maintenance of social anxiety in children, they have yet to be examined in conjunction with one another. The purpose of this study was to examine the relationship between negative self-statements and selfefficacy …

Dry Event Trends And Frequencies In The South Central United States, Michael Roberts

LSU Master's Theses

In this study, dry spells in the southern United States are analyzed. Dry spells are defined as consecutive days with no recorded rainfall. Seventy (70) weather stations are researched in Texas, Oklahoma, Louisiana, Arkansas, Mississippi, and Tennessee. Daily precipitation for each station identifies potential trends in consecutive dry days. Stations were selected for their completeness, longevity, and their proximity to one another. Only stations with five percent or less missing data were allowed. All 70 stations will be analyzed from 1950-2008. Twenty-four stations possess over 100 years of data and will be analyzed. The best geographical indicator for consecutive dry …

Measuring Consumer Perceptions Of Credibility, Engagement, Interactivity And Brand Metrics Of Social Network Sites, Jeffrey Evan Forbes

LSU Master's Theses

For advertisers looking to include online media in their marketing strategies, consumer perceptions of Web sites become increasingly important. This study examined three types of endorsement in an online setting. To accommodate the many voices of a social network site, this study employed a new form of endorsement, a social-network endorsement, to account for the collective opinions and feedback of social network site members. Using an experimental design, this study tested the credibility, engagement, and interactivity of three types of endorsements: a corporate endorsement, a third-party endorsement and a social-network endorsement. Two hundred fifty-one participants examined one of three sites, …

The Interactions Between Sentence Complexity, Working Memory, And Additional Working Memory Load: An On-Line Measure, Christy Seidel

LSU Master's Theses

This experiment takes an on-line look at syntactical complexity, external loads, and working memory, and how the three influence one another. Based on off-line data looking at the interactions between these three factors, we have discovered that syntactic complexity and span have main effects, while the effect of load is most interestingly seen in a three way interaction representing the hardest possible combination of factors. Through this new design, we were able to see whether the off-line results of sentence processing are replicated with an on-line measure. Our new off-line findings replicate past results, which show that working memory impacts …

Creating Brands Online: Third Party Opinions And Their Effect On Consumers' Trust In Brands And Purchase Intentions, Pavel Mrazek

LSU Master's Theses

Consumer lack of trust in online vendors and brands is identified as one of the biggest obstacles in the growth of e-commerce. This study examined how third-party product reviews help in building consumers’ trust, in consumers’ perception of product quality, their brand attitudes and consumers’ purchase intention. The six cell experimental design tested the effect of consumer and expert online product reviews on fictitious web sites for high-involvement and low-involvement products. The findings indicate that online consumer product reviews perform better than online expert product reviews and no product reviews. Online product reviews affected visitors to a web site with …

A Treatment Components Analysis In Positive Peer Reporting For Socially Withdrawn Children, Jeffrey S. Chenier

LSU Master's Theses

Socially withdrawn children who do not receive intervention are at risk for struggling in their coursework and having trouble with future psychological adjustment. In spite of these facts, children who act out in the classroom have traditionally received much more attention from teachers and from researchers in the literature. In recent years, there have been many replications of Positive Peer Reporting (PPR) as a quick, effective, and accepted method to help these children overcome their withdrawn status. The extant literature supports the efficacy of PPR. However, there remain several important unanswered questions with regard to PPR. For example, do children …

Further Investigations Into The King George Island Mounds Site (16lv22), Harry Gene Brignac Jr

LSU Master's Theses

Research at the King George Island Mounds site (16LV22) consisted of shovel testing the island on which the site is located and placing test units in two recently discovered mounds in Area B on the south side of the site (Mounds F and G). The shovel test pits were placed on the western half of the island in an attempt to locate habitational features related to the earthworks on the eastern half of the island. All shovel tests done on King George Island during this investigation were negative showing no signs of occupation near the site proper. Units were placed …

Emotion Recognition In Schizotypy, Laura Brown

LSU Master's Theses

Deficits in social cognition are repeatedly found in individuals with schizophrenia. Facial emotion recognition is a major aspect of social cognition in which individuals with schizophrenia show consistent deficits. However, many questions about these deficits remain unanswered including whether they occur in individuals with schizotypy—those at high risk for the disorder that do not manifest full pathology. Examining emotion recognition in schizotypy eliminates many of the confounds associated with schizophrenia research such as medication effects, chronic institutionalization, and generalized cognitive deficits, and allows for the examination of whether emotion recognition deficits reflect vulnerability to schizophrenia. Prior research in this population …

Communicating Conservation: Public Relations Practitioners' Communication Efforts To Inform The Public Of The Detriments Of Coastal Erosion And Wetlands Loss, Stephanie Ellene Shaddock

LSU Master's Theses

Coastal erosion is a serious problem that directly affects Louisiana and indirectly affects the entire United States. Between 1990 and 2000, Louisiana lost 24 square miles of land per year, which equals an approximate football field lost every 38 minutes (Barras, Bourgeois, & Handley, 1994). Hurricanes Katrina and Rita in 2005 accelerated this land loss by transforming 217 square miles of marsh into open water (United States Geological Survey, 2006). As a leader in seafood, oil, and gas production, and shipping state, Louisiana and the nation have much at stake with continued land loss. To inform Louisiana’s citizens and a …

Head Shaping Of The Ancient Maya At Wild Cane Cay And Moho Cay, Belize, Kellye Alyse French

LSU Master's Theses

As a sign of beauty or status, the ancient Maya shaped the skulls of their infants, resulting in what modern researchers see as several forms of cranial modification. My project consists of the study of cranial modification of the coastal Maya from two trading ports, including an Early Classic (A.D. 300-600) sample Moho Cay, Belize, and a Postclassic (A.D. 900-1300) sample from Wild Cane Cay, Belize. Using the classification set forth by Dembo and Imbelloni, I calculate the type of cranial modification found at each site. I then create gender, temporal, and spatial distributions and compare the results to other …

In Sickness And In Health: Experiencing Medical Spaces In Mbarara (Uganda), Kara E. Miller

LSU Master's Theses

This thesis is a contribution to cross-cultural studies on health and medicine explored through the material and symbolic facets of health care in a region of Southwest Uganda. Research conducted in the healing spaces of Mbarara reflects traditions in the anthropology of the body and brings a lived perspective to conditions of sickness and wellness. By tracing the biographies of treatment spaces, the medical landscape is evaluated in terms of participants’ perceptions, convictions, and knowledge sets. Phenomenological methodology is employed in this exploration of ill states and curative places, which braids concepts and academic work in the areas of medicine, …

Identifying Historic Storm Surges And Calculating Storm Surge Return Periods For The Gulf Of Mexico Coast, Hal Needham

LSU Master's Theses

Tropical cyclone-generated storm surges inflict natural disasters that are among the most catastrophic globally. The surges observed along the U.S. Gulf of Mexico are among the highest in the world, second only to the Bay of Bengal. Storm surge activity along the U.S. Gulf Coast remains poorly understood, however, in part, due to the absence of credible research that accurately depicts the maximum height and location of historic surge events. This research addresses this gap in the scientific literature by creating a database of storm surge observations along the Gulf Coast between the years 1880 to 2009. A total of …

Do The Stimulant Medications Improve Neuropsychological Performance Of College Students With Adhd?, Chunqiao Luo

LSU Master's Theses

Attention Deficit/Hyperactivity Disorder (ADHD) is a prevalent disorder estimated to affect 5% to 10% of school-aged children and approximately 4% of adults worldwide. The defining symptoms are hyperactivity, impulsivity and inattention, which are all acutely reduced by the stimulant medications, methylphenidate and amphetamine. Nevertheless, in spite of robust short-term efficacy, long-term follow-up studies fail to show drug effects on academic achievement of ADHD students. Because recent research indicates that the medications also do not normalize performance of ADHD patients on some neuropsychological tests, we thought this might shed some light on the causes of ADHD students’ academic underachievement. There is …

Waging Word Wars: A Discourse Analysis Of The Patterns Of Norse Masculinity Presented Through Mannjafnaor In The Icelandic Sagas, Jonathan Mark Broussard

LSU Master's Theses

The mannjafnaðr is a verbal dueling competition containing boasts and insults through which Norse men compare their achievements and exploits against those of other men in bids to prove themselves more honorable in the eyes of the Norse community. This thesis examines the structure, content, and themes of the mannjafnaðr presented in the Morkinskinna, Magnussona, Brennu-Njals, and the Orvar-Oddr sagas as manifestations of the Norse conception of masculinity. My analysis reveals that these encounters are highly structured and provide interactants opportunities to evaluate adherence to culturally dictated strictures of honor – their own and their opponents’. Through a complex discourse …

Post-Diaster Family Resilience: The Use Of Humor As A Coping Strategy, Bridgette Boe O'Connor

LSU Master's Theses

The purpose of this study was to investigate the use of humor as a coping strategy among Hurricane Katrina survivors. The data for this study were collected in the first wave of a larger project on families and disasters. Using Geographic Information Systems (GIS) by combining Census data with storm damage estimates and purposive sampling, 50 participants affected by Hurricane Katrina from a single suburban community in Southern Louisiana in early spring 2006 were recruited and interviewed. When the interviews were qualitatively analyzed with a focus on humor, it became clear that families used humor even at such a devastating …

Affective Dysfunction And Affective Interference In Schizotypy, Gina Marie Najolia

LSU Master's Theses

Affective dysfunction is a core feature of schizophrenia spectrum disorders. Schizophrenic and schizotypal participants report higher levels of unpleasant and lower levels of pleasant trait affect than controls. In response to pleasant stimuli, though, participants often report similar levels of pleasant emotion to controls, but heightened unpleasant emotion, suggesting pleasant experiences may be affected by intrusive unpleasant emotion. An emotional Stroop task was used to examine the relationship between affective interference and trait affect in schizotypy. No significant differences were found between schizotypal participants and controls on e-Stroop performance, but schizotypal participants did self-report more unpleasant trait affect and less …

Using Algae To Estimate Postmortem Submersion Interval In A Louisiana Bayou, Sophia Renke

LSU Master's Theses

While algae are often used in forensic science for the determination and confirmation of death by drowning, their utility for the estimation of postmortem submersion interval (PMSI) has been underutilized. Algae are present in all water systems and will grow upon decomposing matter; yet, very little published literature exists on their use in PMSI estimation. Because PMSI is difficult to predict due to the variable nature of water, the reaction of the submerged body within water, and the lack of truly sarcophagous aquatic insects, algae are a potentially invaluable tool for the forensic anthropologist. This research investigates the utility of …

Twittering To The Top: A Content Analysis Of Corporate Tweets To Measure Organization-Public Relationships, Haley Edman

LSU Master's Theses

Corporations worldwide are realizing the potential to build relationships with publics using social media. The microblogging site, Twitter, has transformed from a platform in which people merely update the Twitterverse about their daily activities to a communication channel where interpersonal conversations between millions of users thrive. As public relations practitioners, it is important to utilize new media to reach out to publics in order to build mutually beneficial relationships. This study examines how 47 corporations use Twitter as a communication and relationship-building tool and works towards developing guidelines for practitioners on using and evaluating their communication efforts on Twitter. Grounded …

Prejudice And The New Latino Migration: The Geographic Locus Of Anti-Latino Sentiment, Angela Caraway

LSU Master's Theses

A large body of literature on the relationship between prejudice and discrimination and the size of minority populations suggests that as a minority population increases so will incidents of prejudice and/or discrimination. This school of thought is led by Hubert Blalock who contends that large minority populations generate prejudice among the majority, who view the minority as a threat to their economic and/or political standing. Minority population size has been tested and widely confirmed as a cause of anti-black prejudice and discrimination. But the corresponding research for Latinos has generally produced inconsistent and largely inconclusive findings. The reason for this …

A Comparison Of Public And Private Positive Peer Reporting In General Education Classrooms, Carolyn Barahona

LSU Master's Theses

Positive peer reporting (PPR) and Tootling have shown to be effective classwide interventions in decreasing maladaptive behavior and increasing positive interactions. In the current study, PPR was implemented as a classwide intervention by using an interdependent group contingency to determine if two variations of student praise reports affect classroom disruptive behavior. PPR uses public praise reports to decrease maladaptive behavior and increase prosocial interactions, while Tootling uses private praise reports on index cards to increase reports of prosocial interactions. This study compared students’ public praise reports to private praise reports of fellow students and evaluated how different praise types affect …

Framing Jewell: A Discourse Analysis Of Newspaper Coverage In The Aftermath Of The Atlanta Olympics Bombing And Discussion Of Legal And Ethical Standards For Such Practices, Anne L. Songy

LSU Master's Theses

This study examines the newspaper coverage of Richard Jewell during the weeks after the 1996 Atlanta Olympics bombing. Jewell, a security guard working in the Olympic Park on July 27, 1996, was initially hailed as a hero due to his discovery of a bomb minutes before the explosion. After Jewell’s name was leaked to the press as an FBI person of interest in the case, many reporters began to frame Jewell in a negative light and, in some instances, even implied his guilt. Through a discourse analysis of news stories published between the date of the bombing and the date …