Social and Behavioral Sciences Commons^™

How To Get The Attention Of Government Officials: A Test Of The Effectiveness Of Social Proof Treatments, Aubriana Wolferts, Darren Hawkins

Journal of Undergraduate Research

Social proof treatments—informing people about the behavior of their peers—have generally been shown effective in influencing subjects to engage in behavior due to a psychological desire to conform.1 Social proofs are more effective when they describe what peers typically do rather than what peers generally approve of, and when the social proof is more salient and closely related to the desired behavior.2