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Montana Travel Region Visitors: A Pilot Study Of Gold West Country Travel Region, Norma P. Nickerson, Jason Shreder

Institute for Tourism and Recreation Research Publications

Pilot study to determine the effectiveness of an on-site regional survey for gathering information on summer visitors and their expenditure patterns. The objectives of the study were to determine the best survey instrument and methods to use at the regional level, and to describe visitors to the Gold West Travel Region in terms of demographics, trip characteristics, travel behavior and expenditures.