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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Are The Brain And The Mind One? Neuromarketing And How Consumers Make Decisions, Emily Glaenzer
Are The Brain And The Mind One? Neuromarketing And How Consumers Make Decisions, Emily Glaenzer
Honors Theses
Neuromarketing utilizes brain-imaging technology, such as electroencephalography (EEG) and functional magnetic resonance imaging (fMRI) machines, to understand consumers’ neurological responses to marketing stimuli. In this paper, I demonstrate how neuromarketing connects to the history of subliminal messaging and our current neuro-obsessed culture (neuroculture). These factors affect how critics view neuromarketing and the implications involved for the future of this study. I hypothesize that, when used correctly, neuromarketing can initiate a new section of the marketing world that will serve as a useful component to more traditional marketing practices. By taking away social bias and inaccurate answers present in market research, …
Life Is Suffering: Buddhism As A Potential Obstacle To Crisis And Trauma Intervention, Elizabeth Peevy
Life Is Suffering: Buddhism As A Potential Obstacle To Crisis And Trauma Intervention, Elizabeth Peevy
Honors Theses
The purpose of this paper is to highlight the need for an empirical examination of the interaction between Crisis Intervention strategies and religions. While there seem to be obvious obstacles to crisis intervention within the major tenets of most of the world's religions, there has been little to no accessible research on the subject. This paper will focus only on Buddhism, a religion that gets much attention in regard to mental health. In the practice of crisis and trauma intervention, a person who holds to traditional Buddhist views should theoretically suffer more severely with PTSD symptoms because of Buddhism's emphasis …