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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image, Abbey Haymond
Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image, Abbey Haymond
Honors Theses
This research seeks to understand more about the effects of socioeconomic background on consumer behavior and its impact on the perception of brand images. Data from people of different SES were compared to understand how they view advertisements intended for different audiences and their corresponding effects. It was conducted by sending out a confidential, voluntary survey to a convenience sample targeting 100 consumers. Consumers were asked to rate statements, on a scale of one to five, for each of the research questions to assess specific aspects of their consumer attitudes and behaviors. The high SES group has a higher average …
The Effects Of Personality And Risk Preferences On Effort-Based Behavior: A Game Theoretic Approach, Hannah M. Davidsen
The Effects Of Personality And Risk Preferences On Effort-Based Behavior: A Game Theoretic Approach, Hannah M. Davidsen
Honors Theses
Our personality and preferences play a major role in the decisions we make in our everyday lives. Drawing from literature exploring how people innovate under different scenarios (Dubina, 2013), the present study expanded this topic to include any scenario where there is incentive to free-ride off of another’s effort. I designed a study in which participants (N=73) were asked to complete the Big 5 personality questionnaire, a cognitive reflection task, an altruism elicitation task, and a risk elicitation task, then were randomly paired with another participant to complete four different rounds of a public goods game. Each round of the …