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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image, Abbey Haymond Apr 2022

Effects Of Socioeconomic Status On Consumer Behavior And Attitudes Towards A Brand’S Image, Abbey Haymond

Honors Theses

This research seeks to understand more about the effects of socioeconomic background on consumer behavior and its impact on the perception of brand images. Data from people of different SES were compared to understand how they view advertisements intended for different audiences and their corresponding effects. It was conducted by sending out a confidential, voluntary survey to a convenience sample targeting 100 consumers. Consumers were asked to rate statements, on a scale of one to five, for each of the research questions to assess specific aspects of their consumer attitudes and behaviors. The high SES group has a higher average …


Social Environment Changes During Covid-19 Quarantine, Aileen Jimenez May 2021

Social Environment Changes During Covid-19 Quarantine, Aileen Jimenez

Honors Theses

The purpose of this research project is to understand perceptions of the psychological, behavioral, and social impacts of COVID-19. Students at the University of Mississippi were invited to participate in an online questionnaire administered through Qualtrics. The questionnaire was composed of questions concerning health behaviors, including questions from the Depression, Anxiety and Stress Scale-21, Perceived Vulnerability to Disease Scale, Fear of Coronavirus-19 Scale, and the World Health Organization’s COVID-19 Snapshot Monitoring study. 274 students participated in the study. Overall, the results of this study suggested moderate distress across the sample, differences in sleep, exercise, and alcohol consumption during quarantine conditions, …


Predictors Of Independence For Adults With Intellectual Disability, Kristina Beall Jan 2018

Predictors Of Independence For Adults With Intellectual Disability, Kristina Beall

Honors Theses

As the life expectancy for adults has increased, the number of individuals with intellectual disabilities (ID) entering adulthood has increased, which brings up the question of how to evaluate and provide the care needed for these individuals. An important aspect of adulthood in individuals with ID is independence. Research links independence (specifically living environment and employment) and self-determination to a higher QOL. The purpose of the current study was to examine predictors of independent living and employment for adults with ID. Client records were obtained from an organization for adults with ID. Data retrieved included demographic information, IQ score, living …


Food Porn & A Snack: Investigating The Effect Of Mindset On A Taste Test, Kingshuk Mazumdar Jun 2017

Food Porn & A Snack: Investigating The Effect Of Mindset On A Taste Test, Kingshuk Mazumdar

Honors Theses

The hot/cool system framework represents a dichotomy within cognitive functioning that moderates the exertion of self-control. While the cool system can be described as a cognitive and emotionally stable construct that serves as the center for self-regulation and control, the hot system forms the basis for emotionality, passion, and impulsivity. Research evidence suggests that attentional priming towards hot or cool cognitions may have a direct and measureable influence on behavior in a variety of social psychological domains. The present study investigated the effect of attentional priming towards hot or cool systems on snack food consumption in 142 college students. Participants …


Culture Of Gentleness: A Behavioral Approach, Stevie Parcell Apr 2017

Culture Of Gentleness: A Behavioral Approach, Stevie Parcell

Honors Theses

The purpose of this paper is to explain the fundamentals of an ideological framework for caregivers providing services to people with disabilities called a Culture of Gentleness. The material is traditionally taught within the two-day Working with People training, and the efforts to spread this theory is headed by the Center for Positive Living Supports located in Clinton Township, Michigan. The material is then analyzed through a behavior analytic perspective. Each segment of the initial training will be discussed through both a Culture of Gentleness and behavioral perspective, rooted in Applied Behavior Analysis. Although established in the practice of Positive …


Changes In Spatial Learning Ability In Female Rats Due To Neonatal Transplantation Of Male Hippocampal Tissue, David B. Carr Apr 1992

Changes In Spatial Learning Ability In Female Rats Due To Neonatal Transplantation Of Male Hippocampal Tissue, David B. Carr

Honors Theses

It has long been acknowledged that sex differences occur in the performance of learning tasks. Specifically, it has been found that males typically outperform females in spatial learning tasks such as maze tasks. Recently, evidence has emerged which directly links sex differences in behavior to specific regions of the central nervous system (CNS). This evidence indicates that sexually dimorphic behaviors may be altered by the neonatal transplantation of opposite sex brain tissue. This research sought to extend these findings by examining the effects of neonatal transplantation of male hippocampal tissue on the spatial learning ability of adult females in three …


A Study Of The Origins Of Behavior Problems, Kathryn Ann Shaddox Jan 1969

A Study Of The Origins Of Behavior Problems, Kathryn Ann Shaddox

Honors Theses

In special studies this semester I have simply began the study of adult problems arising from childhood. To do this I read several books and an occasional periodical. The following paper tends to be an overview tying together three of these books. I only made a few references to the other three mentioned in the bibliography. The content for this paper in mainly a listing of the many aspects of personality development. The first section deals generally with the developmental tasks from infancy to adulthood. The second continues with the behavior problems of children who have failed to succeed in …