Social and Behavioral Sciences Commons^™

The Effect Of Existential Concerns On Evaluations Of Dating Websites, Rachel Frisch

Honors Theses

Previous research has indicated that death-related anxieties are the ultimate threat to the human psyche. In an effort to manage these concerns, individuals tend to turn to their romantic relationships. The present research sought to determine how mortality salience (i.e., death awareness) influences the effectiveness of an advertisement and the desirability of dating websites. A fake dating website was created with four different slogans. The first included an overt death-reminder, the second included a subtle death-reminder, the third included a loneliness reminder, and the fourth condition did not include any psychological threats. Participants were randomly assigned to visit a website …