Social and Behavioral Sciences Commons^™

Fomo And The Image Of The Self: From College Campuses To Madison Avenue, Rachel Mcdermott

Honors Theses

FoMO (Fear of Missing Out) is a modern social expression used in reference to an individual emotional experience generally associated with social media. This anthropological dissertation aims to explore the emotional expression of FoMO in relation to society and the self. The study begins with an analysis of academic literatures on emotions the self and cultures such as social media. Social media culture enables the self to be created and maintained in accordance to the societies interpretation of the ideal self. This ideal self perpetuates emotional reactions such as FoMO. Based on guided interviews with advertisers this thesis examines the …