Social and Behavioral Sciences Commons^™

Adapting, Overcoming, And Connecting: How College Sports Social Media Responded To Covid-19, Jackson Sepko

Honors Theses

This project, inspired by the researcher’s own experience as a digital media marketing assistant for Ole Miss Athletics, investigates how certain NCAA team accounts grew their social media engagement in the 2020-21 seasons despite the challenges and interruptions of COVID-19. First, metrics from data analytics firm SkullSparks were analyzed to determine which accounts increased their engagement metrics the most or performed strongly compared to their peers. Then, those accounts’ posts were analyzed using CrowdTangle, a Facebook-owned data analytics tool, and using Twitter’s advanced search features to see which posts overperformed compared to each account’s average posts.

From there, with an …

College Students’ Use Of Social Media And Its Effects On Well-Being During Covid-19, Virginia Pressly

Honors Theses

Beginning in the late 2000s, social media began its ascent into mainstream media. Today, it has become a part of our daily routines. Due to its prevalence and nature, social media has been directly linked to deteriorating mental health in teens and young adults for some time. Many of the studies previously conducted studied Millennials. However, today’s generation of young people, Gen-Z, has a very different relationship with social media and the internet. In 2020, when the world was hit with the COVID-19 pandemic and most work and school went virtual, social media became that much more prevalent in our …

Social Media's Link With Individualism And The Dangers That Follow, Veronica Prytko

Honors Theses

No abstract provided.

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

Sports Fan Interaction: A Comparison Of Teams To Determine The Common Thread Between Fan Engagement Across Social Media, Emma L. Ishee

Honors Theses

This study focused on the utilization of social media by collegiate athletic teams and how it relates to their interaction with their fan base. The aim of this study was to determine if a particular platform or post type gained the most fan interaction. The study also examined whether the men’s or women’s teams receive more interaction from fans. A random number generator selected three collegiate athletic teams from three different school in three conferences. Data was collected in the week leading up to the opening game. Ultimately, the results were not able to prove one type of post more …

The Consequences Of And Factors Affecting Perceptions And Use Of Technology, Patrick Gardner

Honors Theses

Technology and its impacts on society are the subject of constant debate. Technology has been influential in creating a global economy, which has given people more time for leisure activities. However, technology has also produced unintended by-products, including issues such as a dependence on foreign nations for commodities like food. Analyzing both the positive and negative consequences of technology can help people better understand both its regional and global impacts. In turn, this knowledge can help us make more beneficial choices regarding how we use technology moving forward. This thesis explores how technology positively and negatively affects society, and will …

Uses Of Twitter And Citizen Journalism: A Comparison Of Press Reaction To The September 11th Terrorist Attacks And The Boston Marathon Bombings, Sarah Johansson

Honors Theses

The microblogging site, Twitter, was created in 2006 and changed the way the news is received and distributed. Since its inception into daily life, Twitter provides users with an outlet to both access and produce news updates anywhere, at any time. Even average citizens join the news cycle by posting descriptions, photographs, or videos of events in the community. This honors thesis examines the relationship between professional journalists and these citizen journalists, focusing on the influence of Twitter. Using interviews with a selection of broadcast and print journalists, this thesis investigates how professional journalists use Twitter and citizen journalists' reports …

The Relationship Between Narcissism Attachment Styles And The Response To Social Media, Caitlyn Collins

Honors Theses

Previous research suggests that narcissism is correlated with higher social media use and that self-esteem motivates this use. Additionally, research suggests that individuals with anxious or avoidant attachment styles have “self object” needs that are fulfilled through interactions with others. In the current research, we examined the correlation between narcissism and social media use, as well as the correlation between attachment style and social media use. Participants were given questionnaires to measure narcissism, attachment style, social media use, and self-esteem. Participants were also assigned to one of three feedback conditions, positive, neutral, or negative, on a social media site. Results …

An Examination Of The Relationship Between Adult Attachment Style And Patterns Of Facebook Use And Facebook Behavior, Elizabeth Nailling

Honors Theses

Previous research suggests that various personality traits predict how individuals behave and portray themselves through internet-mediated communication and social media. In the current research, I examine the relationship between adult attachment style and the characteristics of Facebook use (e.g., frequency of "friending," "liking," and commenting). A pilot study conducted with Union College undergraduates who completed questionnaires measuring attachment style and Facebook use showed that higher attachment anxiety was associated with higher frequency and intensity of Facebook use as well as higher attention and reassurance-seeking Facebook behaviors, whereas higher attachment avoidance predicted less frequency and intensity of Facebook use as well …

Friend Me On Facebook: A Generational Study Of The Effects Of Facebook On American Friendships, Brenda Souza

Honors Theses

Sociologists argue that new communicative technologies have changed the way in which Americans interact, relate, and connect with one another. Studies show that as a result of people’s dependency on new technologies like Facebook, friendships in the United States are rapidly declining. While there is already research addressing how younger individuals use Facebook, this study adds to the literature by examining how both younger and older individuals use Facebook. Additionally, this study examines how younger and older individuals define friendships, why they use Facebook, and whether or not they believe Facebook has affected the dynamics of friendships. Since the Union …

Networking And Revolution: How Social Media Has Shaped The Arab Spring, Stacy Beck

Honors Theses

In the Spring of 2011, a tremor swept through North Africa and the Middle East. What began in Tunisia as one man's self-immolation in protest of the government sparked demonstrations throughout the region. Shouting and demonstrating soon escalated into full out revolution. While countries involved have had varying experiences and levels of success, one thing is clear: social media was a powerful tool in this historic moment.

Facebook currently has one billion users -- or one in seven people. Twitter has 400 million users, Instagram is home to 100 million users, and YouTube has one billion unique visitors per month. …

Social Medias Impact On The Arab Spring, Elyse Van Pelt

Honors Theses

Revolutions have occurred since the beginning of organized society. People have been deprived of certain essential rights, have collaborated about their grievances and formed coalitions to rise against the government. Knowing how previous rebellions have succeeded or failed can allow one to predict the success of another revolution. Today through the increased communication levels between countries around the world, more information is available to the average person and political ideologies of people can be changed through media. No longer are citizens content to be complacent and sit by while their leaders engage in corrupt actions that make those around them …

Cultural Influences Impact Social Networking On Chinese Students Studying In The United States, Alethea Schepperly

Honors Theses

China continues to impose limitations upon their citizen’s access to the World Wide Web, and censors their ability to readily communicate on an international basis. Further, these countries impose restrictions on the information that can be posted and shared online, including social network sites and companies such as RenRen in China, which operate under restrictions and monitoring imposed by the Government. Social networking has become an important method for communication and information sharing, because it enables information to easily be shared and made available to millions of online users.