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Social and Behavioral Sciences Commons

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Full-Text Articles in Social and Behavioral Sciences

Self-Presentation Of Male And Female Athletes On Instagram: A Continuation Of Gender Roles Found In Advertisements?, Kelsey Gainor Apr 2017

Self-Presentation Of Male And Female Athletes On Instagram: A Continuation Of Gender Roles Found In Advertisements?, Kelsey Gainor

Honors Projects in Communication

Social media has brought with it a closing of the relational distance between players and fans; athletes have an important decision to make about the way they want to be viewed, not only as athletes, but also in the many other facets of their lives, such as being a parent, friend or role model. By applying the differing gender expectations for males versus females to an athletic context, this research study aims to gain a better understanding of how these gender expectations for male versus female professional athletes are exhibited through self-presentation on social media, specifically Instagram. The athletes’ own …


Challenging The Stereotype – Greek Life In The Media, Briana Trifiro Apr 2017

Challenging The Stereotype – Greek Life In The Media, Briana Trifiro

Honors Projects in Communication

Stereotypes are an undeniable aspect of today’s society. As demonstrated through a variety of mass communication theories, stereotypes are often formed as a result of exposure to mass media images. This concept is especially important today, as media messages permeate daily life in a variety of ways. From the news, to social media, to movies and television – media messaging is everywhere and impacts people on a daily basis. The purpose of this study is to produce a documentary video which demonstrates how negative media portrayals of Greek life lead to the formulation of stereotypes about college students affiliated with …


Miss Olympic Athlete? A Content Analysis Of Nbc’S Primetime Interviews During The 2016 Summer Olympic Games, Caroline Butts Apr 2017

Miss Olympic Athlete? A Content Analysis Of Nbc’S Primetime Interviews During The 2016 Summer Olympic Games, Caroline Butts

Honors Projects in Communication

The 2016 Summer Olympic Games in Rio de Janeiro has further exposed the difference in sports reporting between sexes. Creating social media controversy, viewers called out the sexist commentary directed towards women athletes emphasizing their relationship status, how many children they have, and male athlete accomplishments over the female’s athletic ability. This content analysis will dive deeper into NBC’s prime-time coverage of the twenty-third Olympiad, examining the sport and non-sport questions brought up during interviews with the male and female athletes. With reporters possessing more control over what is discussed on-air, when compared to live commentators, the goal of this …


A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker Apr 2017

A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker

Honors Projects in Communication

No abstract provided.


When Video Meets Health: Vaccine Awareness For Millennials, Alexandra Dickie Apr 2017

When Video Meets Health: Vaccine Awareness For Millennials, Alexandra Dickie

Honors Projects in Communication

The unique intersection of communication/video and science/health will be demonstrated through this honors project. The goal of the vaccine video is to inform Millennials about how vaccines work and the significance of vaccines to the community. The storyboard for a video was especially designed to communicate this information to those not in the science field, as well as those who are vaccine hesitant. The extensive process of information gathering required for the pre-production of the vaccine video will be discussed in depth – including the secondary research from the literature and the results from the formative survey and focus group …