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Ethnicity Specific Norms And Alcohol Consumption Among Hispanic/Latino/A And Caucasian Students, Joseph W. Labrie, David C. Atkins, Clayton Neighbors, Tehniat Mirza, Mary E. Larimer

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Previous research has shown that social norms are among the strongest predictors of college student drinking and that normative misperceptions of more similar groups’ drinking behavior may be more influential on individual drinking than those groups perceived to be more different. However, limited research has explored the moderating role of ethnicity in this context. The current study examined the differential impact that Hispanic/Latino/a and Caucasian students’ normative perceptions of both typical and same-ethnicity college students’ drinking behavior had on their own drinking. Participants (N = 5,369 students; 60.4% female; 81.4% Caucasian; mean age 19.9 years) from two colleges completed …