Social and Behavioral Sciences Commons^™

Leveling The Playing Field? A Content Analysis Of Espn.Com And Espnw.Com’S Online Coverage, Rachael Caldwell

Graduate Theses and Dissertations

The purpose of this exploratory study was to compare sports coverage provided by the male-centric website ESPN.com and its affiliated female-centric website ESPNW.com. The amount and type of coverage provided for female athletes was the primary focus of this study. Results suggest that ESPNW.com provides an outlet for increased coverage of women’s sports, but the type of coverage provided to female athletes is not equivalent to that of their male counterparts. These results supported findings in previous studies on mass media coverage of women’s sports, specifically coverage on the emerging field of Internet coverage.

Ironman: The Gordon Haller Story, Jacqueline Marie Antoinette Grajeda

Graduate Theses and Dissertations

The documentary film Ironman: The Gordon Haller Story takes a look at an ordinary man who accomplished the extraordinary feat of winning the first Ironman triathlon in 1978. Gordon Haller was born and raised in Oregon before a career in the United States Navy took him to Hawaii where he would eventually participate in the first Ironman competition. He is now a programmer analyst for Walmart, living with his wife in Bella Vista, Arkansas. This 26-minute film includes interviews with Haller as well as his wife, a friend and the director of development at the American Diabetes Association where he …

How The University Of Arkansas’ Change In Conference Affiliation Set Off Realignment In Intercollegiate Athletics, Matthew Jones

Graduate Theses and Dissertations

The era of realignment within the conferences that make up the largest football-playing division of the National Collegiate Athletic Association can be traced to one event.

In the 1984 Supreme Court case NCAA v. Board of Regents, the court ruled the NCAA had violated antitrust laws by not allowing individual colleges to negotiate their own TV contracts for football games. The decision nulled and voided existing TV contracts with the NCAA, allowing a free market for colleges. Many programs partnered with the College Football Association to negotiate TV contracts in the 1980s and early ‘90s.

Five years after the Supreme …

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Graduate Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …

A Social Marketing Plan For The Arkansas Miracle League, Abby Stuart

Graduate Theses and Dissertations

Miracle League is a baseball league specially designed to allow disabled children, teens, and adults have the same opportunity to play baseball as able-bodied individuals on a field specifically designed to accommodate all disabilities. This thesis offers the Miracle League of Arkansas a specified Social marketing plan. In order to assist Miracle League in the acquisition of new players, volunteers, and donors, research was compiled and conducted to implement a successful Social marketing plan for the spring 2016 Miracle League season. This Social marketing plan gives Miracle League recommendations on how to appeal to parents of potential Miracle League players, …

A Survey Of Women In Sports Media, Holly Sullivan

Graduate Theses and Dissertations

Since 1995 (Miller and Miller), women in sports media (WSM) have been citing the difficulties of balancing their careers and their personal lives, specifically the challenges of family life. Previous research has shown that most WSM are leaving their careers between six to ten years on the job and have cited reasons of work conflicting with their careers (Hardin, Shain and Shultz-Poniatowski, 2008). Work-family conflicts has also been cited a reason for lower job satisfaction (Reindary, 2007). This survey is the first survey to compare work-family conflict to variables of job satisfaction.